{"id":1239,"date":"2020-01-31T23:09:38","date_gmt":"2020-01-31T23:09:38","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=1239"},"modified":"2023-02-17T04:28:52","modified_gmt":"2023-02-17T04:28:52","slug":"custom-packaging-inserts","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/custom-packaging-inserts\/","title":{"rendered":"How to Grow Your E-commerce Brand with Custom Packaging Inserts"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”3.25.2″ custom_margin=”-70px|||” custom_margin_tablet=”|||” custom_margin_phone=”-90px|-35px||-35px” custom_margin_last_edited=”on|phone”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_dmb_breadcrumbs show_final_breadcrumb=”off” home_icon=”%%72%%” use_home_text=”on” home_text=”Blog” _builder_version=”3.25.2″ body_font=”||||||||” link_font=”||||||||” linkhover_font=”||||||||” body_font_size_tablet=”51″ body_line_height_tablet=”2″ separator_font_size_tablet=”51″ separator_line_height_tablet=”2″ link_font_size_tablet=”51″ link_line_height_tablet=”2″ linkhover_font_size_tablet=”51″ linkhover_line_height_tablet=”2″ z_index_tablet=”500″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” separator_text_shadow_horizontal_length_tablet=”0px” separator_text_shadow_vertical_length_tablet=”0px” separator_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” linkhover_text_shadow_horizontal_length_tablet=”0px” linkhover_text_shadow_vertical_length_tablet=”0px” linkhover_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=”off” featured_placement=”background” text_background=”on” text_bg_color=”rgba(255,255,255,0.75)” _builder_version=”3.25.2″ title_text_color=”#2e469d” title_font_size=”52px” title_line_height=”1.2em” meta_font=”||||||||” custom_margin=”|||0px” custom_margin_tablet=”” custom_margin_phone=”-20px|-20px||-20px” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px” title_font_size_tablet=”” title_font_size_phone=”36px” title_font_size_last_edited=”on|phone” z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_post_title][et_pb_text ul_item_indent=”35px” ol_item_indent=”20px” admin_label=”Text” _builder_version=”4.1″ ul_font=”basis-grotesque-med||||||||” ul_text_color=”#666666″ ul_font_size=”17px” ol_font=”basis-grotesque-med||||||||” ol_text_color=”#666666″ ol_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” ul_font_size_tablet=”” ul_font_size_phone=”17px” ul_font_size_last_edited=”on|phone”]\n

Your customer frowns as she looks down into a plain brown box because she was expecting to see colorful packaging inserts, personalized elements, and the personality of your brand shining up at her. But instead, she\u2019s met with a boring receipt and her new *insert product* shoved into the box.<\/p>\n

The haphazard first impression leaves her feeling like you don\u2019t care. Ouch!<\/p>\n

In reality, you DO care. But…<\/p>\n

You\u2019re wearing a lot of hats and doing ALL the things. Product packaging is the last thing on your to-do list. Leveraging your packaging design to add value and spread your message is even<\/em> further down that mile-long list.<\/p>\n

With a bit of work and the right presentation, you can stop dreaming about:<\/p>\n

\n
Delivering a delightful & entertaining customer experience<\/li>\n
Your customers sharing their unboxing videos online<\/li>\n
Loyal customers who shop with you time and time again<\/li>\n
A community of brand ambassadors who stand behind your message<\/li>\n<\/ul>\n
A high-quality product, the right message, and carefully chosen packaging inserts can help turn those dreams into reality. A reality in which your customers smile (and remember you) because of their experience.<\/p>\n
Keep reading to learn:<\/p>\n
\n
Why custom packaging inserts are worth the investment<\/li>\n
How they help increase the perceived value of your brand<\/li>\n
And how to use them to build a strong community of brand loyalists<\/li>\n<\/ol>\n
$\"Dribbble$ <\/p>\n
Packaging inserts work hand-in-hand with your marketing message to increase brand loyalty<\/h2>\n
Packaging inserts add depth to your brand story and help protect your products as they travel from your hands to your customers. So, what does that have to do with creating a community of raving fans who can\u2019t stop talking about you?<\/p>\n
Let\u2019s find out!<\/p>\n
A clear message makes people want<\/em> to trust you<\/h3>\n
To build a trusting relationship with your audience, you need to:<\/p>\n
\n
Know who they are and what they care about<\/li>\n
Have a concise marketing message that resonates with them<\/li>\n
Understand how to make that message the focal point of everything you do<\/li>\n<\/ul>\n
Custom packaging inserts are one of many ways to put your message front and center. They\u2019re low-cost, effective, and an easy way to show you care about the user experience.<\/p>\n
What message do you send if your product doesn\u2019t make it one piece?<\/h3>\n
Probably… not a good one.<\/p>\n
Protective packaging inserts help make sure the most fragile items get delivered undamaged. No matter how sensitive they are.<\/p>\n
Imagine waiting six days for your new custom coffee mug to show up. Tracking says it\u2019s finally there and you can\u2019t wait to drink your favorite tea out of it. But as soon as you open the package, you realize that your new mug is in 1,346,402 pieces. Sad day!<\/p>\n
Sure, you can get a replacement mug for free. But the initial excitement is gone. Kaput! Your vision of that brand will never be the same. Why? Because they didn\u2019t take the time to protect their product when it arrives on your porch.<\/p>\n
As an e-commerce business, one of your (gazillion) jobs is exceeding customer expectations. And\u2026 customers expect their goods to arrive in one piece.<\/p>\n
Custom packaging inserts are an easy way to make sure that happens. And it helps you build your reputation as the brand that cares.<\/p>\n
It actually costs less to nurture existing customers<\/h3>\n
They\u2019ve already bought something from you. Getting them to that buy button took a lot of work. But, they\u2019re in. They\u2019re on board! Giving an exceptional experience after the fact is what will make them stick around.<\/p>\n
68% of consumers<\/a> say that they\u2019ll shop elsewhere if they feel a company is indifferent towards them. And, it costs 5% more to get a new customer than to convert an existing one.<\/p>\n
So\u2026 how do you show you care? How do you get them to come back?<\/p>\n
Small, personalized details and extras make your product stand out. Bonus points if you use them to amplify your brand message & values. Pack your packages full of value, surprises, and a personalized touch that showcases the human aspect of your brand.<\/p>\n
High-end packaging encourages social media shares + WOM marketing<\/h3>\n
35% of consumers<\/a> say they seek out and watch unboxing videos online. Personalized and branded extras (IE packaging inserts or custom tissue paper<\/a>) speak volumes. They show your customers you care about their experience.<\/p>\n
Going further, 55% of those people end up buying the product because of what they saw.<\/p>\n
One exceeds-expectations experience shared on social media shines a light on your business. It says \u201cHey, this company went above and beyond. I\u2019m over the moon about it and I want you to be over the moon, too.\u201d It\u2019s a glowing testimonial proving that you\u2019re worth a second look.<\/p>\n
When people post pictures and videos of themselves interacting with your brand on social media, they become part of your story. They\u2019re no longer bystanders.<\/p>\n
People remember how you make them feel<\/h3>\n
Custom packaging inserts pique interest, especially when they\u2019re done well. They give customers a reason to stop what they\u2019re doing for a moment. But those few moments shape how that person feels about your brand.<\/p>\n
As they go about the rest of their day, they\u2019re going to remember the emotions they felt.<\/p>\n
Use this space to tell a joke, tell a story, ask for a social share, or offer a discount. Make them feel like they\u2019re an important part of your business (hint: they are). People crave this feeling. And if you deliver it when you’re building your brand community<\/a>, they\u2019re never going to forget.<\/p>\n
Why \u201cYES!\u201d is the right answer to custom and protective packaging inserts<\/h2>\n
Packaging inserts are phenomenal for building brand loyalty. But their benefits go beyond magnifying your marketing message. They\u2019re an easy \u201cHeck yeah\u201d for small and big e-commerce brands alike because they\u2019re:<\/p>\n
\n
Lightweight:<\/strong> They usually don\u2019t add extra shipping costs because of weight.<\/li>\n
Functional:<\/strong> They make the most of unused space inside a box you\u2019re already shipping.<\/li>\n
Cost-effective:<\/strong> Print media packaging inserts cost less than a piece of your favorite bubble gum. And protective inserts reduce the risk of re-sending products for free.<\/li>\n
Marketing material:<\/strong> One insert could be the reminder they need to share their experience on social media. Or come back and buy from you again.<\/li>\n
Hyper-targeted:<\/strong> You can reference the product they bought to make cross or up-sells. Or, review other purchases they\u2019ve made to create a personalized unboxing experience.<\/li>\n
Easy like Sunday morning:<\/strong> Packaging inserts don\u2019t have to be complicated to be effective. A simple handwritten note or a thoughtful message you send with every order shows that you care. Plus, even custom protective inserts are easier to design than you think!<\/li>\n
B-e-a-utiful:<\/strong> They add a wholesome touch to what could have been any other package they got in the mail that day. This is your opportunity to showcase your brand values in a subtle yet beautiful way.<\/li>\n<\/ul>\n
Protect the goods: different types of packaging inserts for boxes<\/h2>\n
Boxes are an obvious first choice for many e-commerce brands. But many of them look over the need to use protective packaging inserts for boxes. Which is bad news for them but good news for you!
Your custom packaging inserts will make you stand out. Plus, they\u2019ll help protect your products on their journey from A to B.<\/p>\n
$\"Packaging$
Photo by Curology<\/a> on Unsplash<\/a><\/p><\/div>\n
There are many types of protective inserts you can use. But we\u2019re going to talk about four of the most common insert materials.<\/p>\n
Cardboard packaging inserts<\/h3>\n
Cardboard packaging inserts are handy when you\u2019re shipping several items in the same box. Or if there\u2019s open space between the sides of your box and your product. They keep contents from touching each other and moving around during transport.<\/p>\n
Pulp packaging inserts<\/h3>\n
Molded pulp packaging inserts can be formed into virtually any shape and size. They also come in differing densities offering different degrees of protection. They work well for odd shapes or fragile items that need custom protection.<\/p>\n
Plastic packaging inserts<\/h3>\n
Like pulp inserts, plastic packaging inserts are highly customizable to your needs. But, they don\u2019t offer the same protective encasement as their pulp alternative. They\u2019re great for keeping things in place but aren\u2019t great at protecting them from damage.<\/p>\n
Foam packaging inserts<\/h3>\n
Foam packaging inserts are extremely lightweight. They\u2019re also an excellent choice for items sensitive to scratches and surface wear. Foam\u2019s unique properties give extra protection and customization for your product. And it looks great!<\/p>\n
Just look at the custom packaging inserts that Daily.co<\/a> used with their Packlane box when it was time to redesign their hardware packaging.<\/p>\n
$\"Packlane$ <\/a><\/p>\n
Tips for using custom packaging inserts to practice safe shipping<\/h2>\n
We talked about the most common materials but I\u2019m sure you\u2019re wondering what you need to know to start designing your protective packaging inserts.<\/p>\n
Most products aren\u2019t cubes and won\u2019t fit nicely inside your custom-designed boxes<\/a>. Protective inserts fill the extra space inside the box so your products stay secured & protected.<\/p>\n
What to think about when considering custom protective packaging inserts<\/h3>\n
\n
The number of items you\u2019re shipping in each box<\/li>\n
The dimensions of each of those items<\/li>\n
How your products fit within the custom inserts<\/li>\n
What material your products are made from<\/li>\n
The extent of protection each item needs from:
The elements
Being dropped, thrown, and stacked<\/li>\n
How the inserts are disposed (or reused by the customer)<\/li>\n
What you want your inserts to look like<\/li>\n
How to incorporate your brand values & message<\/li>\n<\/ol>\n
Insider tip<\/i><\/b>: We can help you with custom inserts for large orders over 2,000 units<\/a>.<\/p>\n
Case study: Think shipping artisan bread across the country sounds crazy? It is! But it\u2019s not impossible (thanks to custom packaging inserts)<\/h2>\n
$\"Custom$ <\/p>\n
Taylor West of Father Time Bread<\/a> uses custom packaging inserts to delight his customers with bread that arrives in one piece. Taylor goes above and beyond to make sure his customers feel the love that goes into his bread.<\/p>\n
The result?<\/p>\n
20% more revenue, 25% more subscribers, and zero cases of damaged bread.<\/p>\n
Print media packaging insert ideas<\/h2>\n
Print media packaging insert ideas add perceived value to your products instead of working to protect them. But that doesn\u2019t mean they aren\u2019t important!<\/p>\n
Print media inserts can be handmade or professionally designed and printed in bulk. These include things like business cards, brochures, instruction manuals, and free stickers (who doesn\u2019t love stickers!?).<\/p>\n
Think of them as extra marketing materials that give the unboxing experience even more brand personality and pizzazz.<\/p>\n
Think about the last thing you ordered online.<\/p>\n
Did it come with cool swag and print media that made you excited? Or was it just your product in a plastic bag with a boring receipt? The business that goes above and beyond is the brand that gets remembered (and talked about).<\/p>\n
You can use your packaging inserts to:<\/p>\n
\n
Ask a favor<\/li>\n
Give a gift<\/li>\n
Send some love<\/li>\n
Showcase a recent customer<\/li>\n
Offer a discount code<\/li>\n
Write a hand-written note<\/li>\n
Give away a free sample<\/li>\n
Teach them how to use your product<\/li>\n
Encourage them to share photos and engage with you on social media<\/li>\n
Give away free swag<\/li>\n
Introduce yourself<\/li>\n<\/ul>\n
A thoughtful message, free gift, or friendly reminder goes a long way in building that sought-after customer\/brand relationship.<\/p>\n
Custom packaging inserts: your FAQs answered<\/h2>\n
\n
\n\t\t\t\t
What are the different types of packaging inserts?<\/h6>
\n\t\t\t\t\t
\n\t\t\t\t\t\tProtective packaging inserts are made from cardboard, pulp, plastic, and foam. Print media packaging inserts can be made from paper, cardboard, card-stock, or stationery. <\/p>\n <\/div>\n <\/div>\n <\/section>\n\t\t
\n
\n\t\t\t\t
What should be included in packaging along with custom box inserts?<\/h6>
\n\t\t\t\t\t
\n\t\t\t\t\t\tEvery package you send should include:<\/p>\n
\n
The product itself<\/li>\n
A protective outer layer (a custom box or bubble mailer)<\/li>\n
Protective internal layer (structural inserts, bubble wrap, tissue paper, or a plastic bag)<\/li>\n
A receipt or invoice<\/li>\n
Your voice & marketing message<\/li>\n<\/ul>\n
<\/p>\n <\/div>\n <\/div>\n <\/section>\n\t\t
\n
\n\t\t\t\t
How can I improve my product packaging?<\/h6>
\n\t\t\t\t\t
\n\t\t\t\t\t\tProduct packaging begins and ends with the final user in mind. Think about:<\/p>\n
\n
What your customer will enjoy seeing inside your package<\/li>\n
Making it easy to open and discard (bonus points for recyclables!)<\/li>\n
Protecting your product until it arrives at its destination<\/li>\n
How to make your package stand out and be immediately recognizable in a sea of cardboard boxes<\/li>\n
Extra packaging inserts you can use to drive home your marketing message<\/li>\n
Giving away free swag, samples, stickers, and gifts<\/li>\n
The perceived value of your brand and cost-effective ways to increase that value<\/li>\n<\/ul>\n
<\/p>\n <\/div>\n <\/div>\n <\/section>\n\t\t
\n
\n\t\t\t\t
Where can I get custom packaging inserts?<\/h6>
\n\t\t\t\t\t
\n\t\t\t\t\t\tWe don't currently offer custom inserts but for large orders of over 5,000 boxes, our Packlane Plus team might be able to help. <\/p>\n <\/div>\n <\/div>\n <\/section>\n\t\t\n