{"id":131,"date":"2017-10-31T09:05:14","date_gmt":"2017-10-31T09:05:14","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=131"},"modified":"2023-02-17T04:42:13","modified_gmt":"2023-02-17T04:42:13","slug":"how-can-your-brand-benefit-from-custom-holiday-boxes","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/how-can-your-brand-benefit-from-custom-holiday-boxes\/","title":{"rendered":"How Can Your Brand Benefit from Custom Holiday Boxes?"},"content":{"rendered":"

It\u2019s better to give than to receive, right? While gift giving certainly makes us feel warm and fuzzy all over, there is something to be said about opening a perfectly wrapped gift around the holidays. Luckily, it\u2019s not too late to send us your custom designs for decorative mailers or shipping boxes to celebrate the season! You\u2019re guaranteed to get your packaging in time as long as you submit your designs by November 12th.<\/p>\n

Of course, holiday packaging provides an extra special experience for customers, but you might be wondering if it\u2019s actually worth the investment. Here are a few reasons why we recommend seasonal packaging, and a few tips so you can do it right.<\/p>\n

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It makes the unboxing feel even more exciting and helps you stand out<\/h3>\n

There\u2019s a certain magic in a unique unboxing experience\u2014in fact, 49% of people feel excited to receive an item from a brand<\/a> when it has standout packaging. Just imagine what consumers will think when your product shows up at their door, adorned with graphics of green and red Christmas ornaments, outlines of falling white snowflakes, or a heartfelt holiday message from your company.<\/p>\n

In his piece The Lost Art of the Opening Ceremony<\/a>, Fred Richards, Chief Creative Officer and Managing Partner at Kaleidoscope, mentioned, \u201cAn unexpectedly branded package gets attention, provides brand awareness and leaves a lasting memory, which can result in additional purchases.\u201d Custom printed packaging adds to the thrill of the season, making it an experience they\u2019ll remember.<\/p>\n

So how can you achieve something unforgettable with your boxes or mailers? The answer is in those fine details. When designing decorative gift boxes, treat them as such: a gift, from you to the consumer. Consider, for example, an ornate border around the \u201cMail to\u201d section or a bow graphic that wraps around the package. By using Packlane\u2019s double-sided printing<\/a>, you could even write a note inside the box, adding a personal touch that will feel extra special.<\/p>\n

Seasonal packaging shows the personality of your brand<\/h3>\n

With a solid brand identity and effective year-round packaging, you may feel hesitant to stray and use something different during the winter holidays. But your brand has a personality, so it\u2019s time to let it shine! This is a wonderful way to take the core elements of your brand and put it in a new, festive light.<\/p>\n

This may seem like an overwhelming task to tackle before Christmas, but luckily you don\u2019t have to start from scratch with seasonal packaging. Packlane saves your designs indefinitely, so you can go back and revise them at any time. By tweaking the packaging you usually use and putting a holiday twist on it, you can stay true to the heart of the brand.<\/p>\n

It may seem like a silly question, but when making edits to your design, ask yourself, \u201cHow would my brand celebrate the season?\u201d Would it cozy up by the fire with a glass of eggnog? Would it host a dinner party with friends and family? Would it wear ugly Christmas sweaters every single day?<\/p>\n

By thinking of your brand as a person and imagining the personality traits it has, you can decide what design elements are nice extra touches on your decorative mailers or shipping boxes. For example, your response can help inform the color palette (bold green and red or a sophisticated purple and goldenrod), copywriting (something cheeky that makes consumers laugh or something more sincere), or the overall appearance (a calm minimalist approach or something a little bit retro).<\/p>\n

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Holiday packaging feels like a collector\u2019s item<\/h3>\n

Why do people save their grandparent\u2019s holiday decorations, complete with the Christmas box they came in? Because they feel like something valuable worth hanging onto. The item itself might be special, but when it also comes in delightful packaging, then it feels like a beautiful piece of history, right in your hands.<\/p>\n

Decorative Christmas gift boxes harness this nostalgia. Packaging has the power to stir up some wonderful memories, not to mention help transport us to a different place and time. Your consumers will get to live that extraordinary sensation when your item arrives. And since Packlane uses high-quality materials that are going to last, who knows\u2014maybe decades from now someone\u2019s great-grandchild will be unwrapping something saved in your brand\u2019s seasonal packaging!<\/p>\n

Decorative mailers and shipping boxes are extra shareable for social media<\/h3>\n

Social media has completely changed the game for beautiful packaging, turning it into a keepsake you\u2019ll also post online. From 2013 to 2014 alone, unboxing videos on YouTube received 57% more views<\/a>. But even if your consumers aren\u2019t going to post a video, Dotcom reports that 39% of consumers are going to share a one-of-a-kind unboxing experience<\/a>, in some way.<\/p>\n

If you\u2019d like your consumers to get social with your holiday packaging, be straightforward about it and say so right on the box. With Packlane boxes, you can print on any surface, inside or out, \u00a0We encourage clients to print their social media handles or special hashtags directly on the box, prompting anyone with an Instagram, Twitter, or Facebook to hop online and share.<\/p>\n

Our top 3 useful tips when giving your boxes a merry makeover<\/h3>\n

Ready for some holiday fun with your packaging? Here\u2019s how to celebrate the season with decorative mailers and boxes for shipping:<\/p>\n