{"id":230679,"date":"2020-04-01T18:50:32","date_gmt":"2020-04-01T18:50:32","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=230679"},"modified":"2020-04-01T21:31:01","modified_gmt":"2020-04-01T21:31:01","slug":"corporate-gifting","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/corporate-gifting\/","title":{"rendered":"Your Go-To Guide for Corporate Gifting in 2020"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.25.2&#8243; custom_margin=&#8221;-70px|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;-90px|-35px||-35px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_dmb_breadcrumbs show_final_breadcrumb=&#8221;off&#8221; home_icon=&#8221;%%72%%&#8221; use_home_text=&#8221;on&#8221; home_text=&#8221;Blog&#8221; _builder_version=&#8221;3.25.2&#8243; body_font=&#8221;||||||||&#8221; link_font=&#8221;||||||||&#8221; linkhover_font=&#8221;||||||||&#8221; body_font_size_tablet=&#8221;51&#8243; body_line_height_tablet=&#8221;2&#8243; separator_font_size_tablet=&#8221;51&#8243; separator_line_height_tablet=&#8221;2&#8243; link_font_size_tablet=&#8221;51&#8243; link_line_height_tablet=&#8221;2&#8243; linkhover_font_size_tablet=&#8221;51&#8243; linkhover_line_height_tablet=&#8221;2&#8243; z_index_tablet=&#8221;500&#8243; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; separator_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; separator_text_shadow_vertical_length_tablet=&#8221;0px&#8221; separator_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; linkhover_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; linkhover_text_shadow_vertical_length_tablet=&#8221;0px&#8221; linkhover_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221;][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=&#8221;off&#8221; featured_placement=&#8221;background&#8221; text_background=&#8221;on&#8221; text_bg_color=&#8221;rgba(255,255,255,0.86)&#8221; _builder_version=&#8221;4.4.0&#8243; title_text_color=&#8221;#2e469d&#8221; title_font_size=&#8221;52px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;basis-grotesque-med||||||||&#8221; meta_font_size=&#8221;17px&#8221; custom_margin=&#8221;|||0px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px|-20px||-20px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px&#8221; hover_enabled=&#8221;0&#8243; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; meta_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; meta_text_shadow_vertical_length_tablet=&#8221;0px&#8221; meta_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221;][\/et_pb_post_title][et_pb_text ul_item_indent=&#8221;35px&#8221; ol_item_indent=&#8221;20px&#8221; _builder_version=&#8221;4.3.4&#8243; ul_font=&#8221;basis-grotesque-med||||||||&#8221; ul_font_size=&#8221;17px&#8221; ol_font=&#8221;basis-grotesque-med||||||||&#8221; ol_font_size=&#8221;17px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]\n<p><span style=\"font-family: basis-grotesque-med;\">Corporate gift boxes are a go-to gift item (sorry, gift baskets) during holidays and special company, client, or employee milestones. <\/span><span style=\"font-family: basis-grotesque-med;\">But how does corporate gifting work? <\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Whether you\u2019re looking for ideas on what types of things to send in your gift boxes or looking to start your own corporate gifting program, you\u2019ve come to the right place.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Gift boxes enable companies to aesthetically package a variety of items together, utilize brand colors, and offer a touch of personalization that makes the gift memorable for recipients. Custom gift boxes are one of the best ways to combine these principles into a gift people can\u2019t wait to receive.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Companies want <i>simple <\/i>corporate gifting ideas that:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\">Are memorable<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Tell a story<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Show their appreciation<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">And reflect the values and style of the brand<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">But corporate gifts don\u2019t only offer value for clients and employees. Offering corporate gift boxes is a solid decision for any business looking to add a reliable, new revenue stream year-round.<\/span><\/p>\n<h2>Booming market<span style=\"font-family: basis-grotesque-med;\"><\/span><\/h2>\n<p><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2018\/09\/14\/the-125b-business-of-business-gifting\/#4954030d101d\">Forbes reports<\/a> that corporate gifting is a booming, $125 billion market that will continue to grow in the coming years. So, when corporate gift boxes are done well, they can translate into a wildly profitable choice for the businesses who&#8217;ve productized them.<\/span><\/p>\n<p><span face=\"basis-grotesque-med\" style=\"font-family: basis-grotesque-med;\">Whether it\u2019s through aesthetically packaged fresh-baked cookies or custom-branded socks, Packlane&#8217;s customers know that creating custom boxes to package products is a cost-effective way to add premium value, whether it&#8217;s for clients they&#8217;re serving or gifts for their own employees.\u00a0<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">However, you can\u2019t put just any old gift in your corporate gift box. Following the industry\u2019s best practices for creating memorable, attractive boxes are essential to help the corporate gifting arm of your company flourish.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Here&#8217;s what we&#8217;ll cover in this ultimate guide to corporate gifting:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"#revenue\">How to create a revenue stream<\/a><\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"#structure\">How to structure your program<\/a><\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"#ideas\">Ideas for corporate gifting<\/a><\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"#design\">Designing gift boxes<\/a><\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"#shipping\">How to ship corporate gift boxes<\/a><\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"#faqs\">FAQs<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"revenue\"><span style=\"font-family: basis-grotesque-med;\">Corporate gift boxes: how to create a lucrative revenue stream for your business<\/span><\/h2>\n<p><span style=\"font-family: basis-grotesque-med;\"><i>\u201cGifts humanize business.\u201d<\/i><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-230743\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-3.jpg\" alt=\"custom mailer box\" width=\"738\" height=\"921\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-3.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-3-480x599.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\" \/><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">It\u2019s a simple truth that explains why corporate gift boxes are so popular. Companies that give back tend to:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\">Experience better relationships with their clients and employees<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Incentivize employees to stay <a href=\"https:\/\/medium.com\/@antinapromo\/how-corporate-gift-strategies-benefit-your-company-clients-and-employees-a9315f4624cd\">engaged<\/a><\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/justworks.com\/blog\/5-small-work-perks-decrease-employee-turnover\">Reduce turnover<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">Gift-giving helps humanize companies and sends a powerful message to gift recipients: \u201c<b>We care about you.<\/b>\u201d Many corporate businesses struggle with developing a strong human connection. So, they turn to you for help.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">This is the foundation that a profitable corporate gifting program is built on. The goal is to curate, package, and sell unique corporate gifts that help companies send thoughtful messages that deepen and strengthen their relationships.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Accomplishing this goal starts with building the base-structure of your program and choosing the right gift box items to offer. From there, designing your packaging and sending your boxes off to their new homes is all that\u2019s left.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">It may seem complicated right now, but rest assured it\u2019s a lot easier than it sounds.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Let\u2019s start at the beginning.<\/span><\/p>\n<h2 id=\"structure\"><span style=\"font-family: basis-grotesque-med;\">Structuring your corporate gifting program<\/span><\/h2>\n<p><span face=\"basis-grotesque-med\" style=\"font-family: basis-grotesque-med;\">Determining the structure of your corporate gifting program is as important as the gifts themselves. If you&#8217;re offering corporate gift\u00a0boxes as a\u00a0product\/service, think about the types of businesses you\u2019re going to work with. Then, consider:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\">The types of events and celebrations they\u2019re going to have<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">How much money they\u2019re willing (and able) to invest<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">The level of support they\u2019re going to need throughout the process<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Different product personalization options they\u2019ll appreciate (and use)<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">How to streamline the process from start to finish<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">After thinking through those considerations, you\u2019ll have a solid foundational structure for your new program. Let\u2019s dive into each one a bit further.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Choosing events and milestones<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Creating a year-round stream of revenue means going beyond <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/design-holiday-packaging\">annual holiday gifts<\/a>. What other situations call for celebration, sympathy, or recognition within a company?<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">These events and milestones become foundations of the way you\u2019ll structure and market your new corporate gifting program. You may want to think about:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/employee-welcome-kits\">New employee kits<\/a><\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Birthdays<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Anniversaries<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Retirement<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Promotions<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Winning new accounts<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Welcoming a new baby<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Weddings<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Saying thank you<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Accomplishing goals<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Project completion<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Apologies<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Sympathy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">Decide which events you want to help with and start thinking about the types of gifts that are appropriate for each one.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/clearbanc.com\/\">Clearbanc<\/a> uses its Founder&#8217;s Box as a way to personally thank founders of businesses for choosing Clearbanc with a handwritten note and a pair of branded socks.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-230741\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/clearbanc-box.jpg\" alt=\"clearbanc corporate gift founder's box\" width=\"738\" height=\"984\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/clearbanc-box.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/clearbanc-box-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\" \/><\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Determining your price points<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Your corporate gifting program will appeal to a wider range of business clients when you offer a variety of items and box options at different price points. Consider what pricing levels you can realistically offer and think about how much the businesses you work with will be able to invest.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Consider the cost of each gift you\u2019re going to include in every box (we\u2019ll talk more about some cool ideas in a bit). This will help you decide how much to charge for different options and create a tiered system with different price points.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Being strategic about your price points will help ensure your program actually turns a profit. Which\u2026 is key to a successful and long-term corporate gifting program.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Offering bulk order discounts<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Clients ordering a large number of gift boxes expect to receive a discount for bulk orders. Once you\u2019ve selected your items and box options, calculate what kind of discount you can feasibly offer for bulk orders that meet certain thresholds.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">This helps keep loyal customers happy and offers an incentive to order large quantities. But, it also helps you make sure you\u2019re still turning a profit despite the bulk order discount.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Developing a customer support system<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Think about the level of support each business is going to need throughout the process. Then, consider the number of employees you should have in place to successfully help them from start to finish.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Think back to the last time you needed help with something but couldn\u2019t find a number to call or an email to reach out to. You probably felt:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\">Frustrated<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Confused<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Neglected<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">And unappreciated<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">Those are the last things you want your customers to feel!<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">So, put a plan in place to make sure your customers don\u2019t have to go through the process alone. Furthermore, make sure you have the <i>right <\/i>personnel to handle customer service and support for your corporate gifting program.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">It\u2019s wise to assign an account manager to each business to ensure their needs are met through a trusted point of contact.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Offering customization and personalization options<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Every business wants to give a gift that feels personalized. Otherwise, what\u2019s the point?<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Not every company will want to put their logo or brand colors on items or boxes. But, they\u2019ll probably want the ability to choose:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\">Their box colors and sizes<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">What designs, illustrations, and messages are included<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Additional trimmings (ribbon, packaging materials in the box, etc.)<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Their presentation options<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">Determine the customization options you think your clients may desire and which ones you\u2019ll offer as you build your program. Then, go back and make sure you have the level of customer support you need to streamline the customization process.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Interested in learning more about how to customize gift boxes? Don\u2019t worry! We\u2019ll chat more about the actual process in a moment.<\/span><\/p>\n<h4><span style=\"font-family: basis-grotesque-med;\">Use case: Bombas<\/span><\/h4>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-230746\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/Bombas-rotate-1.jpg\" alt=\"Bombas Socks mailer box\" width=\"738\" height=\"738\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/Bombas-rotate-1.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/Bombas-rotate-1-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\" \/><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">You might remember <a href=\"https:\/\/bombas.com\/pages\/corporate-gifting\">Bombas<\/a> from ABC\u2019s Shark Tank, where co-founders David Heath and Randy Goldberg made a deal with FUBU founder Daymond John. Bombas makes quality socks and donates a pair to someone in need for every pair sold.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">They\u2019ve branched into <a href=\"https:\/\/bombas.com\/pages\/corporate-gifting\">corporate gifting<\/a>, offering customizable socks in packaging that showcases the quality of their product and tells recipients about the ways their gift is giving back.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Traditionally, Bombas found that gift boxes had a very long lead time but since they began working with Packlane, their turnaround has sped up and they&#8217;re now able to offer branding for their corporate clients. Most of their boxes contain four pairs of\u00a0 Bombas socks that are gifted to employees or prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: basis-grotesque-med;\">According to Alex Cohen, Associate Director of Corporate Sales at Bombas, their boxes are assembled by the Bombas team in their warehouse and then shipped to customers. For smaller orders, they&#8217;re able to ship the socks directly in their custom mailer boxes.\u00a0<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Offering customization outside of just their socks has been really important to their clients.\u00a0Clients who want specific branding for their boxes work with Bombas&#8217; design team to add their logo and branding elements to make each box a truly special item.<\/span><\/p>\n<h2 id=\"ideas\"><span style=\"font-family: basis-grotesque-med;\">Ideas for corporate gifting: curating goodies recipients will love<\/span><\/h2>\n<p><span style=\"font-family: basis-grotesque-med;\">Once you\u2019ve determined how you\u2019ll structure your program, you can start curating ideas for corporate gifting. You may already have some ideas, but this list will help get the wheels turning so you can offer an exclusive and well-curated box of goodies.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">As you make your final decisions, go back to your chosen price points. Are you still going to profit from each pricing tier? Consider how much each item is going to cost and make sure you don\u2019t blow your budget. If you do, raise your prices or reduce the number of items in the box.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Now&#8230; onto the <i>goodies<\/i>. If you\u2019re not selling gift boxes containing products you make, these ideas for corporate gifting will help you get started curating the <i>best <\/i>corporate gift boxes!<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-230742\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-1.jpg\" alt=\"shipsunshine corporate gifting box\" width=\"738\" height=\"492\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-1.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\" \/><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/shipsunshine.com\/\">Ship Sunshine<\/a> fills their boxes with items designed to bring a smile to the person who receives it. According to owner Anna Costello, they source many local (Colorado) and women-owned items to support small businesses.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">They choose <a href=\"https:\/\/packlane.com\/products\/eco-friendly-shipping-box\">eco-friendly packaging<\/a> supplies like crinkle wrap and tissue paper to keep their boxes protected and safe during shipment. You can learn more about their corporate gift boxes on <a href=\"https:\/\/shipsunshine.com\/corporate-gifts\/\">their website<\/a>.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Consumables (AKA\u2026 the tasty stuff)<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">From high-end, healthy snacks in pretty packaging to rich, sweet or salty treats, consumables and beverages (with a good shelf life) are one of the most reliable ideas for corporate gifting items. They\u2019re not the most personal choice, but they\u2019re almost universally enjoyed.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Fans of The Office might remember how strongly Michael Scott felt about gift baskets filled with goodies: <i>\u201c&#8230;I think he&#8217;s forgetting about the original instant message: Letters attached to baskets of food.\u201d<\/i><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">While his gift basket plan didn\u2019t exactly work out, I think Michael was onto something. People love giving and receiving tasty treats! Other types of gifts can result in more clutter for the recipient once they\u2019re brought home, but consumables don\u2019t usually hang around for long.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">They also allow for many moments of enjoyment (and sharing that enjoyment with others) for the recipient.<\/span><\/p>\n<h4><span style=\"font-family: basis-grotesque-med;\">Use case: Cured<\/span><\/h4>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-230737 aligncenter\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-3.jpeg\" alt=\"Cured corporate gifting box\" width=\"640\" height=\"480\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-3.jpeg 640w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-3-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 640px, 100vw\" \/><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/curedboulder.com\/\">Cured<\/a> is a small shop in Boulder, Colorado founded by husband and wife team Will and Coral Frischkorn. They offer a hand-picked selection of cheeses, charcuterie, wines, spirits, and other unique items.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-230738 size-full\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-1.jpeg\" alt=\"cured gift box fulfillment\" width=\"481\" height=\"481\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-1.jpeg 481w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-1-300x300.jpeg 300w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-1-150x150.jpeg 150w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-1-400x400.jpeg 400w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-1-100x100.jpeg 100w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">They also offer a selection of <a href=\"https:\/\/curedboulder.com\/product-category\/corporate-gifts\/\">corporate gift boxes<\/a> filled with loads of goodies that can be shipped to your client&#8217;s doorstep.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Keeping those goodies fresh is a challenge in and of itself.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">As Coral explains, &#8220;We ship perishable foods so our packaging is rather extensive. We put a silver bubble liner inside the shipping box, then an XL ice pack, then cover it all with a bunch of wood shavings that serve as packing peanuts we get from a woodworker. Each glass item is wrapped in custom tissue paper and nestled inside the wood shavings along with cards that tell about the items inside and about our business.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">I designed our boxes and wanted them to feel playful but still elegant. There are so many brown paper boxes that end up on your doorstep that I loved the idea of bright colors and images that made it pop and get you excited to open up the box and eat what is inside.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Will is an Excel ninja \ud83d\ude09 We have a <a href=\"https:\/\/www.shipstation.com\/\">ShipStation<\/a> integration on the backend of our website that automatically populates shipping labels. Then, all other orders are put into a big Excel spreadsheet that we fulfill ourselves.&#8221;<\/span><\/p>\n[\/et_pb_text][et_pb_testimonial author=&#8221;Coral Frischkorn&#8221; job_title=&#8221;Co-owner&#8221; company_name=&#8221;Cured&#8221; portrait_url=&#8221;https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/Coral.jpg&#8221; quote_icon_color=&#8221;#2e469d&#8221; quote_icon_background_color=&#8221;#757575&#8243; use_icon_font_size=&#8221;on&#8221; admin_label=&#8221;Coral Frischkorn quote&#8221; _builder_version=&#8221;4.4.0&#8243; body_font=&#8221;basis-grotesque-med||||||||&#8221; body_font_size=&#8221;17px&#8221;]\n<p><em><span style=\"font-family: basis-grotesque-med;\">I designed our boxes and wanted them to feel playful but still elegant. There are so many brown paper boxes that end up on your doorstep that I loved the idea of bright colors and images that made it pop and get you excited to open up the box.<\/span><\/em><\/p>\n[\/et_pb_testimonial][et_pb_text ul_item_indent=&#8221;35px&#8221; ol_item_indent=&#8221;20px&#8221; _builder_version=&#8221;4.3.4&#8243; ul_font=&#8221;basis-grotesque-med||||||||&#8221; ul_font_size=&#8221;17px&#8221; ol_font=&#8221;basis-grotesque-med||||||||&#8221; ol_font_size=&#8221;17px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]\n<h3><span style=\"font-family: basis-grotesque-med;\">Tech items (because who doesn\u2019t love a new gadget!?)<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Fun, cutting-edge technology is another great idea to offer in corporate gift boxes. And because tech ranges from extremely affordable to crazy-expensive, you\u2019ll be able to offer a wide range of price points within this category.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Bluetooth speakers, headphones, video doorbells, device docks, and virtual assistants like Google Home or Amazon Echo make excellent tech gift box options.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Functional items that keep on giving<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">There\u2019s nothing better than a gift that keeps on giving. Functional gifts are made to last and be used over and over again. They may help someone do their job, make them laugh (like a funny cup or notebook), or stay organized.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">An extensive range of products fall under this umbrella &#8211; think about items like:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\">Business cardholders<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Nameplates<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Desk and office organization items<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Notebooks<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Pens or pencils<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Coffee mugs<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Mousepads<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Daily\/monthly planners<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Sticky notes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">You may also want to consider functional items specific to an industry you want to serve.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Experiences<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Companies can stand out by giving the gift of experiences in the form of gift cards, memberships, and passes. It\u2019s essential to offer a wide variety of experiential gifts so businesses can personalize and select those most appropriate for different employees and clients.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Examples include memberships or gift cards for movie tickets, fun lessons and classes, retreats or getaways, family fun parks, escape rooms, restaurants, coffee shops, subscription boxes, and museums.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Personalized gifts<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Personalized items are among one of the most thoughtful ideas for corporate gifting. These can range from inexpensive (like keychains, tote bags, hats, or umbrellas) to high-end (like leather goods, gold or silver accessories, or high-quality pens).<\/span><\/p>\n<h4><span style=\"font-family: basis-grotesque-med;\">Use case: Evabot<\/span><\/h4>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-230736 aligncenter\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/evabot-3.jpg\" alt=\"evabot corporate gifting box\" width=\"600\" height=\"600\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/evabot-3.jpg 600w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/evabot-3-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/www.evabot.ai\">Eva <\/a>allows companies to create personalized gift boxes for clients and orders unique, custom packaging for their orders. Akshay Gupta, co-founder and COO of Eva, relies on Packlane to <a href=\"https:\/\/packlane.com\/customers\">source custom boxes<\/a> that add to the unboxing experience for his customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: basis-grotesque-med;\">The original problem they were trying to solve was to help people send gifts without them having to worry about the receiver&#8217;s preferences, their likes, dislikes, and logistics. They discovered that many of their customers wanted to provide the wow experience of sending someone a custom gift in branded custom packaging. Being able to provide custom packaging for their clients was a win-win for both the sender and the receiver of the box.\u00a0<\/span><\/p>\n<h4><span style=\"font-family: basis-grotesque-med;\">How corporate gifting benefitted Eva&#8217;s real estate agent clients<\/span><\/h4>\n<p><span style=\"font-family: basis-grotesque-med;\">Eva discovered that many of their clients were <a href=\"https:\/\/www.evabot.ai\/industries\/realEstate\">real estate agents<\/a> and brokerage firms who wanted to send gifts in branded boxes. They decided to automate the entire process of gifting giving to make the experience flawless and easy.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">They took a keen interest in focusing on real estate agents specifically and found that agents who sent corporate gift boxes to their clients benefitted from increased referrals better reviews, and social media praise.<\/span><\/p>\n[\/et_pb_text][et_pb_testimonial author=&#8221;Akshay Gupta&#8221; job_title=&#8221;Co-founder and COO&#8221; company_name=&#8221;Evabot&#8221; portrait_url=&#8221;https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/0.jpeg&#8221; quote_icon_color=&#8221;#2e469d&#8221; quote_icon_background_color=&#8221;#757575&#8243; use_icon_font_size=&#8221;on&#8221; admin_label=&#8221;Akshay Gupta quote&#8221; _builder_version=&#8221;4.3.4&#8243; body_font=&#8221;basis-grotesque-med||||||||&#8221; body_font_size=&#8221;17px&#8221;]\n<p><em><span style=\"font-family: basis-grotesque-med;\">Eva helps companies build &amp; maintain key relationships to drive referrals &amp; repeat business. <\/span><\/em><\/p>\n<p><em><span style=\"font-family: basis-grotesque-med;\">It\u2019s really hard to know the right gift for each customer, especially as the volume of customers grows. They either get their assistants to do this or default to the same gift for everybody or even worse, gift cards. Gift cards put a price tag on the gift and convert the experience into a shopping experience, not a gifting experience. Plus, there is no recall value. Moreover, It takes too much time &amp; has the chance to go wrong disastrously like sending expensive chocolates to a diabetic. <\/span><\/em><\/p>\n<p><em><span style=\"font-family: basis-grotesque-med;\">With Eva, our clients can send amazing gifts tailored to every single customer without spending too much time while staying within budget.<\/span><\/em><\/p>\n[\/et_pb_testimonial][et_pb_text ul_item_indent=&#8221;35px&#8221; ol_item_indent=&#8221;20px&#8221; _builder_version=&#8221;4.3.4&#8243; ul_font=&#8221;basis-grotesque-med||||||||&#8221; ul_font_size=&#8221;17px&#8221; ol_font=&#8221;basis-grotesque-med||||||||&#8221; ol_font_size=&#8221;17px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]\n<p><span style=\"font-family: basis-grotesque-med;\"><b>Tip: <\/b>Visit our website to <a href=\"https:\/\/packlane.com\/?utm_source=blog&amp;utm_campaign=corporate_gifts&amp;utm_content=design_preview_your_box#choose-style\">design and preview your box<\/a> in real-time absolutely free!<\/span><\/p>\n<h2 id=\"design\"><span style=\"font-family: basis-grotesque-med;\">Designing your gift packaging boxes &#8211; an exceptional experience from the outside&#8230; in<\/span><\/h2>\n<p><span style=\"font-family: basis-grotesque-med;\">Part of the charm of corporate gift boxes is in the way you design your gift packaging boxes. It\u2019s all in the presentation! Even small, inexpensive items benefit from the cohesive look of \u201ckitting,\u201d or being packaged together neatly.<\/span><\/p>\n[\/et_pb_text][et_pb_testimonial author=&#8221;Brian Potter&#8221; job_title=&#8221;VP of Sales&#8221; company_name=&#8221;Promotional Consultants&#8221; portrait_url=&#8221;https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/04\/Brian-Potter-300&#215;300.jpeg&#8221; admin_label=&#8221;Brian Potter quote&#8221; _builder_version=&#8221;4.4.0&#8243; body_font=&#8221;basis-grotesque-med||||||||&#8221; body_font_size=&#8221;17px&#8221;]\n<p><em><span style=\"font-family: basis-grotesque-med;\">Kitting and other custom packaging options offer a way to enhance the value of a product in the eyes of the recipient. It provides a total gifting experience.<\/span><\/em><\/p>\n[\/et_pb_testimonial][et_pb_text ul_item_indent=&#8221;35px&#8221; ol_item_indent=&#8221;20px&#8221; _builder_version=&#8221;4.3.4&#8243; ul_font=&#8221;basis-grotesque-med||||||||&#8221; ul_font_size=&#8221;17px&#8221; ol_font=&#8221;basis-grotesque-med||||||||&#8221; ol_font_size=&#8221;17px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]\n<p><span style=\"font-family: basis-grotesque-med;\">Not only will an aesthetic presentation make corporate clients more apt to purchase, but it will also provide an engaging and rewarding experience for the recipient.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">To <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/product-packaging-design\">design the best boxes<\/a>, you\u2019ll need to choose your gift packaging boxes and start looking for trustworthy and reliable gift packaging suppliers right away.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Choosing your gift packaging boxes (they\u2019re as important as what\u2019s inside)<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Choosing the best gift packaging boxes is essential to create corporate gifts that please. Your gift box packaging should be:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\">Sturdy and durable<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Reusable (<a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/sustainable-packaging\">because\u2026 Mother Nature<\/a>)<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Attractive and cohesive<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\">Cost-effective<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: basis-grotesque-med;\">In a <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2018\/09\/14\/the-125b-business-of-business-gifting\/#4954030d101d\">Forbes article<\/a> on the lucrative corporate gifting market, Laura Jennings notes, \u201cThe quality of the unboxing experience sends a strong signal to the recipient about the value of the items within.\u201d<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Our clients have created some of the most memorable and personalized corporate gifting programs out there (although we might be a bit biased). Below, you\u2019ll find several examples of ways our clients utilize custom packaging to offer an exceptional gift-receiving experience.<\/span><\/p>\n<h4><span style=\"font-family: basis-grotesque-med;\"><b>Use case: Malvimallow<\/b><\/span><\/h4>\n<p><span style=\"font-family: basis-grotesque-med;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-634\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2019\/08\/word-on-the-lane-episode-3-malvi.jpg\" alt=\"Mailer box by Packlane made for Malvi Marshmallows\" width=\"738\" height=\"553\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2019\/08\/word-on-the-lane-episode-3-malvi.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2019\/08\/word-on-the-lane-episode-3-malvi-600x450.jpg 600w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2019\/08\/word-on-the-lane-episode-3-malvi-300x225.jpg 300w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2019\/08\/word-on-the-lane-episode-3-malvi-510x382.jpg 510w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/www.malvimallow.com\/pages\/malvi-corporate-gifts\">Malvi Mallow<\/a> is an Atlanta-based confection company specializing in bold marshmallows and treats made with whole ingredients. From custom holiday and milestone gift boxes to company-themed s\u2019mores snack bars, Malvi&#8217;s corporate gift boxes are sure to delight everyone.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Malvi&#8217;s boxes cue customers that they&#8217;re in for a delightful treat. Inside customers will find a custom mix of all-natural, amply fluffy Marshmallow and\/or S&#8217;mores flavors ready to bite into, warm in a microwave for an oozy treat, or dunk in a mug of hot cocoa.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">According to <strong>founder Laura Curtis Retana<\/strong>, Malvi is focused on how they can actively meet the needs the needs of those looking for a unique corporate gift. Being able to offer custom packaging has allowed them to meet that goal.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">When it was time to design their boxes, Malvi turned to Atlanta-based illustrator Katrin Wiehle. She created a series of wonderlands filled with s&#8217;mores-loving bears, penguins, bunnies, moose, and unicorns. They wanted to play with the s&#8217;mores connection to the outdoors, their personal commitment to caring for their environment, and the total joy of sharing sweets with friends and loved ones.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Ensuring their beautifully designed box arrives in one piece is top priority.<\/span><\/p>\n[\/et_pb_text][et_pb_testimonial author=&#8221;Laura Curtis Retana&#8221; job_title=&#8221;Founder&#8221; company_name=&#8221;Malvi Mallow&#8221; portrait_url=&#8221;https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/laura-curtis-retana.jpg&#8221; admin_label=&#8221;Laura Curtis Retana quote&#8221; _builder_version=&#8221;4.4.0&#8243; body_font=&#8221;basis-grotesque-med||||||||&#8221; body_font_size=&#8221;17px&#8221;]\n<p><em><span style=\"font-family: basis-grotesque-med;\">We needed a gift box that looked refined (hello <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/dreamcoat\">Dreamcoat!<\/a>) but also could hold up under tough shipping conditions without requiring an extra carrier box \u2013 our planet doesn\u2019t need that added bulk! We are able to customize sizes with Packlane so that our Mallows and S\u2019mores fit perfectly in the boxes. Most single box orders ship in a compostable mailer. If we pack multiple boxes together we strive to use recycled &amp; repurposed materials, e.g. label backings can be an elegant solution :).\u201d<\/span><\/em><\/p>\n[\/et_pb_testimonial][et_pb_text ul_item_indent=&#8221;35px&#8221; ol_item_indent=&#8221;20px&#8221; _builder_version=&#8221;4.4.0&#8243; ul_font=&#8221;basis-grotesque-med||||||||&#8221; ul_font_size=&#8221;17px&#8221; ol_font=&#8221;basis-grotesque-med||||||||&#8221; ol_font_size=&#8221;17px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]\n<h3><span style=\"font-family: basis-grotesque-med;\">Pro-tips on researching your gift packaging suppliers<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">Choosing the best option from a sea of gift packaging suppliers is as important as the external box design and what\u2019s inside. As you begin your search looking for top-notch gift packaging suppliers, keep the following criteria in mind:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Previewing your boxes:<\/b> Make sure your supplier allows you to preview your box in 3D before you move forward with a purchase.<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Delivery time: <\/b>How long will it take your supplier to deliver the boxes or packaging to you? Work this estimate into the delivery and shipping time for your customers.<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Order minimums: <\/b>Some suppliers require large order minimums. It\u2019s best to make sure you\u2019re dealing with a supplier who can accommodate small orders if you need small batches or want to create limited or seasonal orders.<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Online reviews: <\/b>What do others say about the supplier you\u2019re considering? If a supplier is reputable and trustworthy, you\u2019ll see positive reviews to back it up.<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Supplier clients: <\/b>What kind of clients does the supplier work with? Do you see other companies or businesses similar to yours in the mix? High-profile and high-volume clients aren\u2019t everything, but they are good indicators that the supplier can deliver on their promises.<\/span><\/li>\n<\/ul>\n<h2 id=\"shipping\"><span style=\"font-family: basis-grotesque-med;\">Your final corporate gifting mission: shipping orders<\/span><\/h2>\n<p><span style=\"font-family: basis-grotesque-med;\">Once the packages are in your possession, it\u2019s time to ship orders and ensure it\u2019s done promptly and with care. I know it\u2019s easy to get overwhelmed by the entire process, but don\u2019t worry! Safe shipping is a lot easier than it sounds.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\"><b><i>Pro-tip: <\/i><\/b>don\u2019t try to cut costs or ignore your shipping process &#8211; it may be the last step but that doesn\u2019t mean it\u2019s not important.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Step 1: Determine your shipping rates<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">When it comes time to ship your corporate gift boxes, you have several options on who pays for the price of shipping. Before you decide, consider your profit margins (i.e. <i>if you can\u2019t afford to offer free shipping, don\u2019t<\/i>). Here are your options:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Flat-rate<\/b> &#8211; customers always pay the same shipping fee<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Real-time<\/b> &#8211; the actual shipping rates provided by your carrier<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>Free with stipulations<\/b> &#8211; free shipping over a specific dollar amount or quantity<\/span><\/li>\n<li><span style=\"font-family: basis-grotesque-med;\"><b>100% free<\/b> &#8211; the shipping fee is absorbed in your product pricing and customers don\u2019t pay for shipping<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-family: basis-grotesque-med;\">Step 2: Choose a reliable carrier<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">When deciding on a mail carrier, consider delivery time, customer service, cost, and reliability. Make sure you have a business account with your chosen service provider. Preferably, you\u2019ll work with an account manager to solidify the details and have your gifts delivered on time (and in one piece).<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Step 3: Make sure your gifts are safe (especially if they\u2019re fragile)<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\"><a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/how-to-safely-ship-fragile-items\">Shipping fragile items<\/a> in the mail can be\u2026 scary to say the least. But, taking special care and paying attention to details can help ensure your goods arrive in pristine condition.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">Once your boxes are safe and ready to go, drop them off with your carrier and give your customer the tracking number so they can track progress and be ready when your boxes arrive.<\/span><\/p>\n<h3><span style=\"font-family: basis-grotesque-med;\">Step 4: Follow up<\/span><\/h3>\n<p><span style=\"font-family: basis-grotesque-med;\">We recommend confirming the customer\u2019s receipt of your packages once the estimated delivery date arrives. This is also a great opportunity to get feedback on the process and to ask for a review or testimonial.<\/span><\/p>\n<h2><span style=\"font-family: basis-grotesque-med;\">You\u2019re a few clicks away from corporate gift boxes of your dreams<\/span><\/h2>\n<p><span style=\"font-family: basis-grotesque-med;\">From determining different price points that work for your audience to designing custom, fresh corporate gift boxes that pop, creating a corporate gifting program could be the best decision you make for your business this year.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">By making a clear plan involving your corporate gift box pricing, product and gift box suppliers, marketing strategy, and shipping logistics, you&#8217;ll position your company to provide important gifting solutions for millions of businesses each year.<\/span><\/p>\n<p><span style=\"font-family: basis-grotesque-med;\">These basic guidelines can help you begin building a corporate gifting arm of your business to create a new stream of revenue that bolsters your business year-round. <b>Need help with custom packaging? <\/b>We\u2019re here to help! You can design your custom box, read reviews, and browse examples for inspiration <a href=\"https:\/\/packlane.com\/?utm_source=blog&amp;utm_campaign=corporate_gifts&amp;utm_content=closing_CTA\">right on our website<\/a>.<\/span><\/p>\n<h2 id=\"faqs\"><span>FAQs<\/span><\/h2>\n<p><span>        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h4>What does corporate gifting mean?<\/h4>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tCorporate gifting is a process in which businesses give gifts to their clients and employees. Businesses may give corporate gifts after hitting milestones, anniversaries, birthdays, or other special events as a way to show appreciation.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h4>What do you put in a corporate gift basket?<\/h4>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tCorporate gift baskets can contain a wide array of different products and goodies. We recommend including consumables, gadgets, functional items, experiences (i.e. gift cards or vouchers), or personalized gifts in your corporate gift boxes. The key to successful corporate gifts is thoughtfulness so take the time to understand what your recipient will appreciate.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h4>Why is corporate gifting important?<\/h4>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tCorporate gifting is an easy way to show customers and employees how much they\u2019re appreciated. Without them, business wouldn\u2019t be possible so taking the time to nurture and give thanks goes a long way. Corporate gifting is also an opportunity to develop a human connection by helping those involved celebrate special events.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h4>What are good corporate gifts?<\/h4>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tThe best corporate gift boxes are personalized and meaningful to the recipient. So, take the time to get to know them and think about the types of gifts they would like to recieve. We recommend including snacks (that don\u2019t go bad), gift cards, personalized items, functional items, or cool tech gadgets in your corporate gift boxes.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t\n<script type=\"application\/ld+json\">\n    {\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What does corporate gifting mean?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Corporate gifting is a process in which businesses give gifts to their clients and employees. 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The key to successful corporate gifts is thoughtfulness so take the time to understand what your recipient will appreciate.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Why is corporate gifting important?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Corporate gifting is an easy way to show customers and employees how much they\u2019re appreciated. Without them, business wouldn\u2019t be possible so taking the time to nurture and give thanks goes a long way. Corporate gifting is also an opportunity to develop a human connection by helping those involved celebrate special events.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What are good corporate gifts?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"The best corporate gift boxes are personalized and meaningful to the recipient. So, take the time to get to know them and think about the types of gifts they would like to recieve. We recommend including snacks (that don\u2019t go bad), gift cards, personalized items, functional items, or cool tech gadgets in your corporate gift boxes.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t    ]\n}\n<\/script>\n<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Learn how to structure a corporate gifting program, design corporate gift boxes, and generate a new stream of revenue for your business.<\/p>\n","protected":false},"author":5,"featured_media":230737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Corporate gift boxes are a go-to gift item (sorry, gift baskets) during holidays and special company, client, or employee milestones. Companies want <i>simple <\/i>corporate gifting ideas that:\r\n<ul>\r\n \t<li>Are memorable<\/li>\r\n \t<li>Tell a story<\/li>\r\n \t<li>Show their appreciation<\/li>\r\n \t<li>And reflect the values and style of the brand<\/li>\r\n<\/ul>\r\nCustom gift boxes are one of the best ways to combine these principles into a gift people can\u2019t wait to receive.\r\n\r\nWhether it\u2019s through aesthetically packaged fresh-baked cookies or custom-branded socks, our clients know that creating custom boxes to package products is a cost-effective way to add premium value for their clients and employees.\r\n\r\nGift boxes enable companies to aesthetically package a variety of items together, utilize brand colors, and offer a touch of personalization that makes the gift memorable for recipients.\r\n\r\nBut corporate gifts don\u2019t only offer value for clients and employees. Offering corporate gift boxes is a solid decision for any business looking to add a reliable, new revenue stream year-round.\r\n\r\n<a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2018\/09\/14\/the-125b-business-of-business-gifting\/#4954030d101d\">Forbes reports<\/a> that corporate gifting is a booming, $125 billion market that will continue to grow in the coming years. So, when corporate gift boxes are done well, they can translate into a wildly profitable choice for the businesses offering them.\r\n\r\nHowever, you can\u2019t put just any old gift in your corporate gift box. Following the industry\u2019s best practices for creating memorable, attractive boxes are essential to help the corporate gifting arm of your company flourish.\r\n\r\nHere's what we'll cover in this ultimate guide to corporate gifting:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#revenue\">How to create a revenue stream<\/a><\/li>\r\n \t<li><a href=\"#structure\">How to structure your program<\/a><\/li>\r\n \t<li><a href=\"#ideas\">Ideas for corporate gifting<\/a><\/li>\r\n \t<li><a href=\"#design\">Designing gift boxes<\/a><\/li>\r\n \t<li><a href=\"#shipping\">How to ship corporate gift boxes<\/a><\/li>\r\n \t<li><a href=\"#faqs\">FAQs<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h2 id=\"revenue\">Corporate gift boxes: how to create a lucrative revenue stream for your business<\/h2>\r\n<i>\u201cGifts humanize business.\u201d<\/i>\r\n\r\n<img class=\"aligncenter size-full wp-image-230743\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-3.jpg\" alt=\"custom mailer box\" width=\"738\" height=\"921\" \/>\r\n\r\nIt\u2019s a simple truth that explains why corporate gift boxes are so popular. Companies that give back tend to:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Experience better relationships with their clients and employees<\/li>\r\n \t<li>Incentivize employees to stay <a href=\"https:\/\/medium.com\/@antinapromo\/how-corporate-gift-strategies-benefit-your-company-clients-and-employees-a9315f4624cd\">engaged<\/a><\/li>\r\n \t<li>And <a href=\"https:\/\/justworks.com\/blog\/5-small-work-perks-decrease-employee-turnover\">reduce turnover<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nGift-giving helps humanize companies and sends a powerful message to gift recipients: \u201c<b>We care about you.<\/b>\u201d Many corporate businesses struggle with developing a strong human connection. So, they turn to you for help.\r\n\r\nThis is the foundation that a profitable corporate gifting program is built on. The goal is to curate, package, and sell unique corporate gifts that help companies send thoughtful messages that deepen and strengthen their relationships.\r\n\r\nAccomplishing this goal starts with building the base-structure of your program and choosing the right gift box items to offer. From there, designing your packaging and sending your boxes off to their new homes is all that\u2019s left.\r\n\r\nIt may seem complicated right now, but rest assured it\u2019s a lot easier than it sounds.\r\n\r\nLet\u2019s start at the beginning.\r\n<h2 id=\"structure\">Structuring your corporate gifting program<\/h2>\r\nDetermining the structure of your corporate gifting program is as important as the gifts themselves. Think about the types of businesses you\u2019re going to work with. Then, consider:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>The types of events and celebrations they\u2019re going to have<\/li>\r\n \t<li>How much money they\u2019re willing (and able) to invest<\/li>\r\n \t<li>The level of support they\u2019re going to need throughout the process<\/li>\r\n \t<li>Different product personalization options they\u2019ll appreciate (and use)<\/li>\r\n \t<li>How to streamline the process from start to finish<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nAfter thinking through those considerations, you\u2019ll have a solid foundational structure for your new program. Let\u2019s dive into each one a bit further.\r\n<h3>Choosing events and milestones<\/h3>\r\nCreating a year-round stream of revenue means going beyond <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/design-holiday-packaging\">annual holiday gifts<\/a>. What other situations call for celebration, sympathy, or recognition within a company?\r\n\r\nThese events and milestones become foundations of the way you\u2019ll structure and market your new corporate gifting program. You may want to think about:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/employee-welcome-kits\">New employee kits<\/a><\/li>\r\n \t<li>Birthdays<\/li>\r\n \t<li>Anniversaries<\/li>\r\n \t<li>Retirement<\/li>\r\n \t<li>Promotions<\/li>\r\n \t<li>Winning new accounts<\/li>\r\n \t<li>Welcoming a new baby<\/li>\r\n \t<li>Weddings<\/li>\r\n \t<li>Saying thank you<\/li>\r\n \t<li>Accomplishing goals<\/li>\r\n \t<li>Project completion<\/li>\r\n \t<li>Apologies<\/li>\r\n \t<li>Sympathy<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nDecide which events you want to help with and start thinking about the types of gifts that are appropriate for each one.\r\n\r\n<a href=\"https:\/\/clearbanc.com\/\">Clearbanc<\/a> uses its Founder's Box as a way to personally thank founders of businesses for choosing Clearbanc with a handwritten note and a pair of branded socks.\r\n\r\n<img class=\"aligncenter size-full wp-image-230741\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/clearbanc-box.jpg\" alt=\"clearbanc corporate gift founder's box\" width=\"738\" height=\"984\" \/>\r\n<h3>Determining your price points<\/h3>\r\nYour corporate gifting program will appeal to a wider range of business clients when you offer a variety of items and box options at different price points. Consider what pricing levels you can realistically offer and think about how much the businesses you work with will be able to invest.\r\n\r\nConsider the cost of each gift you\u2019re going to include in every box (we\u2019ll talk more about some cool ideas in a bit). This will help you decide how much to charge for different options and create a tiered system with different price points.\r\n\r\nBeing strategic about your price points will help ensure your program actually turns a profit. Which\u2026 is key to a successful and long-term corporate gifting program.\r\n<h3>Offering bulk order discounts<\/h3>\r\nClients ordering a large number of gift boxes expect to receive a discount for bulk orders. Once you\u2019ve selected your items and box options, calculate what kind of discount you can feasibly offer for bulk orders that meet certain thresholds.\r\n\r\nThis helps keep loyal customers happy and offers an incentive to order large quantities. But, it also helps you make sure you\u2019re still turning a profit despite the bulk order discount.\r\n<h3>Developing a customer support system<\/h3>\r\nThink about the level of support each business is going to need throughout the process. Then, consider the number of employees you should have in place to successfully help them from start to finish.\r\n\r\nThink back to the last time you needed help with something but couldn\u2019t find a number to call or an email to reach out to. You probably felt:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Frustrated<\/li>\r\n \t<li>Confused<\/li>\r\n \t<li>Neglected<\/li>\r\n \t<li>And unappreciated<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nThose are the last things you want your customers to feel!\r\n\r\nSo, put a plan in place to make sure your customers don\u2019t have to go through the process alone. Furthermore, make sure you have the <i>right <\/i>personnel to handle customer service and support for your corporate gifting program.\r\n\r\nIt\u2019s wise to assign an account manager to each business to ensure their needs are met through a trusted point of contact.\r\n<h3>Offering customization and personalization options<\/h3>\r\nEvery business wants to give a gift that feels personalized. Otherwise, what\u2019s the point?\r\n\r\nNot every company will want to put their logo or brand colors on items or boxes. But, they\u2019ll probably want the ability to choose:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Their box colors and sizes<\/li>\r\n \t<li>What designs, illustrations, and messages are included<\/li>\r\n \t<li>Additional trimmings (ribbon, packaging materials in the box, etc.)<\/li>\r\n \t<li>Their presentation options<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nDetermine the customization options you think your clients may desire and which ones you\u2019ll offer as you build your program. Then, go back and make sure you have the level of customer support you need to streamline the customization process.\r\n\r\nInterested in learning more about how to customize gift boxes? Don\u2019t worry! We\u2019ll chat more about the actual process in a few minutes.\r\n<h4>Use case: Bombas<\/h4>\r\n<img class=\"aligncenter size-full wp-image-230746\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/Bombas-rotate-1.jpg\" alt=\"Bombas Socks mailer box\" width=\"738\" height=\"738\" \/>\r\n\r\nYou might remember <a href=\"https:\/\/bombas.com\/pages\/corporate-gifting\">Bombas<\/a> from ABC\u2019s Shark Tank, where co-founders David Heath and Randy Goldberg made a deal with FUBU founder Daymond John. Bombas makes quality socks and donates a pair to someone in need for every pair sold.\r\n\r\nThey\u2019ve branched into <a href=\"https:\/\/bombas.com\/pages\/corporate-gifting\">corporate gifting<\/a>, offering customizable socks in packaging that showcases the quality of their product and tells recipients about the ways their gift is giving back.\r\n\r\nTraditionally, Bombas found that gift boxes had a very long lead time but since they began working with Packlane, their turnaround has sped up and they're now able to offer branding for their corporate clients. Most of their boxes contain four pairs of\u00a0 Bombas socks that are gifted to employees or prospects.\r\n\r\n<span style=\"font-weight: 400;\">According to Alex Cohen, Associate Director of Corporate Sales at Bombas, their boxes are assembled by the Bombas team in their warehouse and then shipped to customers. For smaller orders, they're able to ship the socks directly in their custom mailer boxes.\u00a0<\/span>\r\n\r\nOffering customization outside of just their socks has been really important to their clients.\u00a0Clients who want specific branding for their boxes work with Bombas' design team to add their logo and branding elements to make each box a truly special item.\r\n<h2 id=\"ideas\">Ideas for corporate gifting: curating goodies recipients will love<\/h2>\r\nOnce you\u2019ve determined how you\u2019ll structure your program, you can start curating ideas for corporate gifting. You may already have some ideas, but this list will help get the wheels turning so you can offer an exclusive and well-curated box of goodies.\r\n\r\nAs you make your final decisions, go back to your chosen price points. Are you still going to profit from each pricing tier? Consider how much each item is going to cost and make sure you don\u2019t blow your budget. If you do, raise your prices or reduce the number of items in the box.\r\n\r\nNow... onto the <i>goodies<\/i>. If you\u2019re not selling gift boxes containing products you make, these ideas for corporate gifting will help you get started curating the <i>best <\/i>corporate gift boxes!\r\n\r\n<img class=\"aligncenter size-full wp-image-230742\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/ship-sunshine-1.jpg\" alt=\"shipsunshine corporate gifting box\" width=\"738\" height=\"492\" \/>\r\n\r\n<a href=\"https:\/\/shipsunshine.com\/\">Ship Sunshine<\/a> fills their boxes with items designed to bring a smile to the person who receives it. According to owner Anna Costello, they source many local (Colorado) and women-owned items to support small businesses.\r\n\r\nThey choose eco-friendly packaging supplies like crinkle wrap and tissue paper to keep their boxes protected and safe during shipment. You can learn more about their corporate gift boxes on <a href=\"https:\/\/shipsunshine.com\/corporate-gifts\/\">their website<\/a>.\r\n<h3>Consumables (AKA\u2026 the tasty stuff)<\/h3>\r\nFrom high-end, healthy snacks in pretty packaging to rich, sweet or salty treats, consumables and beverages (with a good shelf life) are one of the most reliable ideas for corporate gifting items. They\u2019re not the most personal choice, but they\u2019re almost universally enjoyed.\r\n\r\nFans of The Office might remember how strongly Michael Scott felt about gift baskets filled with goodies: <i>\u201c...I think he's forgetting about the original instant message: Letters attached to baskets of food.\u201d<\/i>\r\n\r\nWhile his gift basket plan didn\u2019t exactly work out, I think Michael was onto something. People love giving and receiving tasty treats! Other types of gifts can result in more clutter for the recipient once they\u2019re brought home, but consumables don\u2019t usually hang around for long.\r\n\r\nThey also allow for many moments of enjoyment (and sharing that enjoyment with others) for the recipient.\r\n<h4>Use case: Cured<\/h4>\r\n<img class=\"size-full wp-image-230737 aligncenter\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-3.jpeg\" alt=\"Cured corporate gifting box\" width=\"640\" height=\"480\" \/>\r\n\r\n<a href=\"https:\/\/curedboulder.com\/\">Cured<\/a> is a small shop in Boulder, Colorado founded by husband and wife team Will and Coral Frischkorn. They offer a hand-picked selection of cheeses, charcuterie, wines, spirits, and other unique items.\r\n\r\nThey also offer a selection of <a href=\"https:\/\/curedboulder.com\/product-category\/corporate-gifts\/\">corporate gift boxes<\/a> filled with loads of goodies that can be shipped to your client's doorstep.\r\n\r\nKeeping those goodies fresh is a challenge in and of itself but as <strong>Coral Frischkorn, co-owner of Cured<\/strong> explains:\r\n<blockquote>We ship perishable foods so our packaging is rather extensive. We put a silver bubble liner inside the shipping box, then an XL ice pack, then cover it all with a bunch of wood shavings that serve as packing peanuts we get from a woodworker. Each glass item is wrapped in custom tissue paper and nestled inside the wood shavings along with cards that tell about the items inside and about our business.<\/blockquote>\r\nAnd while the functionality of their packaging is important, the design was equally important to Coral.\r\n<blockquote><span style=\"font-weight: 400;\">I designed our boxes and wanted them to feel playful but still elegant. There are so many brown paper boxes that end up on your doorstep that I loved the idea of bright colors and images that made it pop and get you excited to open up the box and eat what is inside.<\/span><\/blockquote>\r\nAnd even though they're a small operation, they don't struggle with shipment and fulfillment due to the help of an integration from <a href=\"https:\/\/www.shipstation.com\/\">ShipStation<\/a>. As Coral explains,\r\n<blockquote>Will is an Excel ninja ;) We have a ShipStation integration on the backend of our website that automatically populates shipping labels. Then, all other orders are put into a big Excel spreadsheet that we fulfill ourselves.<\/blockquote>\r\n<img class=\"aligncenter wp-image-230738 size-full\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/cured-1.jpeg\" alt=\"cured gift box fulfillment\" width=\"481\" height=\"481\" \/>\r\n<h3>Tech items (because who doesn\u2019t love a new gadget!?)<\/h3>\r\nFun, cutting-edge technology is another great idea to offer in corporate gift boxes. And because tech ranges from extremely affordable to crazy-expensive, you\u2019ll be able to offer a wide range of price points within this category.\r\n\r\nBluetooth speakers, headphones, video doorbells, device docks, and virtual assistants like Google Home or Amazon Echo make excellent tech gift box options.\r\n<h3>Functional items that keep on giving<\/h3>\r\nThere\u2019s nothing better than a gift that keeps on giving. Functional gifts are made to last and be used over and over again. They may help someone do their job, make them laugh (like a funny cup or notebook), or stay organized.\r\n\r\nAn extensive range of products fall under this umbrella - think about items like:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Business cardholders<\/li>\r\n \t<li>Nameplates<\/li>\r\n \t<li>Desk and office organization items<\/li>\r\n \t<li>Notebooks<\/li>\r\n \t<li>Pens or pencils<\/li>\r\n \t<li>Coffee mugs<\/li>\r\n \t<li>Mousepads<\/li>\r\n \t<li>Daily\/monthly planners<\/li>\r\n \t<li>Sticky notes<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nYou may also want to consider functional items specific to an industry you want to serve.\r\n<h3>Experiences<\/h3>\r\nCompanies can stand out by giving the gift of experiences in the form of gift cards, memberships, and passes. It\u2019s essential to offer a wide variety of experiential gifts so businesses can personalize and select those most appropriate for different employees and clients.\r\n\r\nExamples include memberships or gift cards for movie tickets, fun lessons and classes, retreats or getaways, family fun parks, escape rooms, restaurants, coffee shops, subscription boxes, and museums.\r\n<h3>Personalized gifts<\/h3>\r\nPersonalized items are among one of the most thoughtful ideas for corporate gifting. These can range from inexpensive (like keychains, tote bags, hats, or umbrellas) to high-end (like leather goods, gold or silver accessories, or high-quality pens).\r\n<h4>Use case: Evabot<\/h4>\r\n<img class=\"size-full wp-image-230736 aligncenter\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/03\/evabot-3.jpg\" alt=\"evabot corporate gifting box\" width=\"600\" height=\"600\" \/>\r\n\r\n<a href=\"https:\/\/www.evabot.ai\">Eva <\/a>allows companies to create personalized gift boxes for clients and orders unique, custom packaging for their orders. Akshay Gupta, co-founder and COO of Eva, relies on Packlane to <a href=\"https:\/\/packlane.com\/customers\">source custom boxes<\/a> that add to the unboxing experience for his customers.\r\n\r\n<span style=\"font-weight: 400;\">The original problem they were trying to solve was to help people send gifts without them having to worry about the receiver's preferences, their likes, dislikes, and logistics. They discovered that many of their customers wanted to provide the wow experience of sending someone a custom gift in branded custom packaging. Being able to provide custom packaging for their clients was a win-win for both the sender and the receiver of the box.\u00a0<\/span>\r\n<h4>How corporate gifting benefitted Eva's real estate agent clients<\/h4>\r\nEva discovered that many of their clients were <a href=\"https:\/\/www.evabot.ai\/industries\/realEstate\">real estate agents<\/a> and brokerage firms who wanted to send gifts in branded boxes. They decided to automate the entire process of gifting giving to make the experience flawless and easy.\r\n\r\nThey took a keen interest in focusing on real estate agents specifically and found that agents who sent corporate gift boxes to their clients benefitted from increased referrals better reviews, and social media praise.\r\n<blockquote>Eva helps companies build & maintain key relationships to drive referrals & repeat business. It\u2019s really hard to know the right gift for each customer, especially as the volume of customers grows. They either get their assistants to do this or default to the same gift for everybody or even worse, gift cards. Gift cards put a price tag on the gift and convert the experience into a shopping experience, not gifting experience. Plus, there is no recall value. Moreover, It takes too much time & has the chance to go wrong disastrously like sending expensive chocolates to a diabetic. With Eva, our clients can send amazing gifts tailored to every single customer without spending too much time while staying within budget.\r\n\r\n<b>Akshay Gupta, Co-Founder and COO at Evabot<\/b><\/blockquote>\r\n<b>Tip: <\/b>Visit our website to <a href=\"https:\/\/packlane.com\/?utm_source=blog&utm_campaign=corporate_gifts&utm_content=design_preview_your_box#choose-style\">design and preview your box<\/a> in real-time absolutely free!\r\n<h2 id=\"design\">Designing your gift packaging boxes - an exceptional experience from the outside... in<\/h2>\r\nPart of the charm of corporate gift boxes is in the way you design your gift packaging boxes. It\u2019s all in the presentation! Even small, inexpensive items benefit from the cohesive look of \u201ckitting,\u201d or being packaged together neatly.\r\n<blockquote>Kitting and other custom packaging options offer a way to enhance the value of a product in the eyes of the recipient. It provides a total gifting experience.\r\n\r\n<b>Brian Potter, VP of Sales, Promotional Consultants<\/b><\/blockquote>\r\nNot only will an aesthetic presentation make corporate clients more apt to purchase, but it will also provide an engaging and rewarding experience for the recipient.\r\n\r\nTo <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/product-packaging-design\">design the best boxes<\/a>, you\u2019ll need to choose your gift packaging boxes and start looking for trustworthy and reliable gift packaging suppliers right away.\r\n<h3>Choosing your gift packaging boxes (they\u2019re as important as what\u2019s inside)<\/h3>\r\nChoosing the best gift packaging boxes is essential to create corporate gifts that please. Your gift box packaging should be:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Sturdy and durable<\/li>\r\n \t<li>Reusable (<a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/sustainable-packaging\">because\u2026 Mother Nature<\/a>)<\/li>\r\n \t<li>Attractive and cohesive<\/li>\r\n \t<li>Cost-effective<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nIn a <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2018\/09\/14\/the-125b-business-of-business-gifting\/#4954030d101d\">Forbes article<\/a> on the lucrative corporate gifting market, Laura Jennings notes, \u201cThe quality of the unboxing experience sends a strong signal to the recipient about the value of the items within.\u201d\r\n\r\nOur clients have created some of the most memorable and personalized corporate gifting programs out there (although we might be a bit biased). Below, you\u2019ll find several examples of ways our clients utilize custom packaging to offer an exceptional gift-receiving experience.\r\n<h4><b>Use case: Malvimallow<\/b><\/h4>\r\n<img class=\"aligncenter size-full wp-image-634\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2019\/08\/word-on-the-lane-episode-3-malvi.jpg\" alt=\"Mailer box by Packlane made for Malvi Marshmallows\" width=\"738\" height=\"553\" \/>\r\n\r\n<a href=\"https:\/\/www.malvimallow.com\/pages\/malvi-corporate-gifts\">Malvi Mallow<\/a> is an Atlanta-based confection company specializing in bold marshmallows and treats made with whole ingredients. From custom holiday and milestone gift boxes to company-themed s\u2019mores snack bars, Malvi's corporate gift boxes are sure to delight everyone.\r\n\r\nMalvi's boxes cue customers that they're in for a delightful treat. Inside customers will find a custom mix of all-natural, amply fluffy Marshmallow and\/or S'mores flavors ready to bite into, warm in a microwave for an oozy treat, or dunk in a mug of hot cocoa.\r\n\r\nAccording to <strong>founder Laura Curtis Retana<\/strong>, Malvi is focused on how they can actively meet the needs the needs of those looking for a unique corporate gift. Being able to offer custom packaging has allowed them to meet that goal.\r\n\r\nWhen it was time to design their boxes, Malvi turned to Atlanta-based illustrator Katrin Wiehle. She created a series of wonderlands filled with s'mores-loving bears, penguins, bunnies, moose, and unicorns. They wanted to play with the s'mores connection to the outdoors, their personal commitment to caring for their environment, and the total joy of sharing sweets with friends and loved ones.\r\n\r\nEnsuring their beautifully designed box arrives in one piece is top priority. As Laura explains,\r\n<blockquote>\"We needed a gift box that looked refined (hello <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/dreamcoat\">Dreamcoat<\/a>!) but also could hold up under tough shipping conditions without requiring an extra carrier box - our planet doesn't need that added bulk! We are able to customize sizes with Packlane so that our Mallows and S'mores fit perfectly in the boxes. Most single box orders ship in a compostable mailer. If we pack multiple boxes together we strive to use recycled & repurposed materials, e.g. label backings can be an elegant solution :).\"<\/blockquote>\r\n<h3>Pro-tips on researching your gift packaging suppliers<\/h3>\r\nChoosing the best option from a sea of gift packaging suppliers is as important as the external box design and what\u2019s inside. As you begin your search looking for top-notch gift packaging suppliers, keep the following criteria in mind:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><b>Previewing your boxes:<\/b> Make sure your supplier allows you to preview your box in 3D before you move forward with a purchase.<\/li>\r\n \t<li><b>Delivery time: <\/b>How long will it take your supplier to deliver the boxes or packaging to you? Work this estimate into the delivery and shipping time for your customers.<\/li>\r\n \t<li><b>Order minimums: <\/b>Some suppliers require large order minimums. It\u2019s best to make sure you\u2019re dealing with a supplier who can accommodate small orders if you need small batches or want to create limited or seasonal orders.<\/li>\r\n \t<li><b>Online reviews: <\/b>What do others say about the supplier you\u2019re considering? If a supplier is reputable and trustworthy, you\u2019ll see positive reviews to back it up.<\/li>\r\n \t<li><b>Supplier clients: <\/b>What kind of clients does the supplier work with? Do you see other companies or businesses similar to yours in the mix? High-profile and high-volume clients aren\u2019t everything, but they are good indicators that the supplier can deliver on their promises.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h2 id=\"shipping\">Your final corporate gifting mission: shipping orders<\/h2>\r\nOnce the packages are in your possession, it\u2019s time to ship orders and ensure it\u2019s done promptly and with care. I know it\u2019s easy to get overwhelmed by the entire process, but don\u2019t worry! Safe shipping is a lot easier than it sounds.\r\n\r\n<b><i>Pro-tip: <\/i><\/b>don\u2019t try to cut costs or ignore your shipping process - it may be the last step but that doesn\u2019t mean it\u2019s not important.\r\n<h3>Step 1: Determine your shipping rates<\/h3>\r\nWhen it comes time to ship your corporate gift boxes, you have several options on who pays for the price of shipping. Before you decide, consider your profit margins (i.e. <i>if you can\u2019t afford to offer free shipping, don\u2019t<\/i>). Here are your options:\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><b>Flat-rate<\/b> - customers always pay the same shipping fee<\/li>\r\n \t<li><b>Real-time<\/b> - the actual shipping rates provided by your carrier<\/li>\r\n \t<li><b>Free with stipulations<\/b> - free shipping over a specific dollar amount or quantity<\/li>\r\n \t<li><b>100% free<\/b> - the shipping fee is absorbed in your product pricing and customers don\u2019t pay for shipping<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3>Step 2: Choose a reliable carrier<\/h3>\r\nWhen deciding on a mail carrier, consider delivery time, customer service, cost, and reliability. Make sure you have a business account with your chosen service provider. Preferably, you\u2019ll work with an account manager to solidify the details and have your gifts delivered on time (and in one piece).\r\n<h3>Step 3: Make sure your gifts are safe (especially if they\u2019re fragile)<\/h3>\r\n<a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/how-to-safely-ship-fragile-items\">Shipping fragile items<\/a> in the mail can be\u2026 scary to say the least. But, taking special care and paying attention to details can help ensure your goods arrive in pristine condition.\r\n\r\nOnce your boxes are safe and ready to go, drop them off with your carrier and give your customer the tracking number so they can track progress and be ready when your boxes arrive.\r\n<h3>Step 4: Follow up<\/h3>\r\nWe recommend confirming the customer\u2019s receipt of your packages once the estimated delivery date arrives. This is also a great opportunity to get feedback on the process and to ask for a review or testimonial.\r\n<h2 id=\"faqs\">FAQs<\/h2>\r\n[sc_fs_multi_faq headline-0=\"h4\" question-0=\"What does corporate gifting mean?\" answer-0=\"Corporate gifting is a process in which businesses give gifts to their clients and employees. Businesses may give corporate gifts after hitting milestones, anniversaries, birthdays, or other special events as a way to show appreciation. \" image-0=\"\" headline-1=\"h4\" question-1=\"What do you put in a corporate gift basket?\" answer-1=\"Corporate gift baskets can contain a wide array of different products and goodies. We recommend including consumables, gadgets, functional items, experiences (i.e. gift cards or vouchers), or personalized gifts in your corporate gift boxes.\r\nThe key to successful corporate gifts is thoughtfulness so take the time to understand what your recipient will appreciate. \" image-1=\"\" headline-2=\"h4\" question-2=\"Why is corporate gifting important?\" answer-2=\"Corporate gifting is an easy way to show customers and employees how much they\u2019re appreciated. Without them, business wouldn\u2019t be possible so taking the time to nurture and give thanks goes a long way.\r\nCorporate gifting is also an opportunity to develop a human connection by helping those involved celebrate special events. \" image-2=\"\" headline-3=\"h4\" question-3=\"What are good corporate gifts?\" answer-3=\"The best corporate gift boxes are personalized and meaningful to the recipient. So, take the time to get to know them and think about the types of gifts they would like to recieve. We recommend including snacks (that don\u2019t go bad), gift cards, personalized items, functional items, or cool tech gadgets in your corporate gift boxes. \" image-3=\"\" count=\"4\" html=\"true\" css_class=\"\"]\r\n<h2>You\u2019re a few clicks away from corporate gift boxes of your dreams<\/h2>\r\nFrom determining different price points that work for your audience to designing custom, fresh corporate gift boxes that pop, creating a corporate gifting program could be the best decision you make for your business this year.\r\n\r\nBy making a clear plan involving your corporate gift box pricing, product and gift box suppliers, marketing strategy, and shipping logistics, you'll position your company to provide important gifting solutions for millions of businesses each year.\r\n\r\nThese basic guidelines can help you begin building a corporate gifting arm of your business to create a new stream of revenue that bolsters your business year-round. <b>Need help with custom packaging? <\/b>We\u2019re here to help! You can design your custom box, read reviews, and browse examples for inspiration <a href=\"https:\/\/packlane.com\/?utm_source=blog&utm_campaign=corporate_gifts&utm_content=closing_CTA\">right on our website<\/a>.","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[35,32],"tags":[42,6],"class_list":["post-230679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-packaging-tips","category-e-commerce","tag-branding","tag-marketing"],"_links":{"self":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/230679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/comments?post=230679"}],"version-history":[{"count":0,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/230679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media\/230737"}],"wp:attachment":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media?parent=230679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/categories?post=230679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/tags?post=230679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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