{"id":231476,"date":"2020-06-03T20:27:04","date_gmt":"2020-06-03T20:27:04","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=231476"},"modified":"2020-10-13T18:50:46","modified_gmt":"2020-10-13T18:50:46","slug":"packaging-ads","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/packaging-ads\/","title":{"rendered":"How to Get a Direct ROI by Showcasing Packaging in Your Ads"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”3.25.2″ custom_margin=”-70px|||” custom_margin_tablet=”|||” custom_margin_phone=”-90px|-35px||-35px” custom_margin_last_edited=”on|phone”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_dmb_breadcrumbs show_final_breadcrumb=”off” home_icon=”%%72%%” use_home_text=”on” home_text=”Blog” _builder_version=”3.25.2″ body_font=”||||||||” link_font=”||||||||” linkhover_font=”||||||||” body_font_size_tablet=”51″ body_line_height_tablet=”2″ separator_font_size_tablet=”51″ separator_line_height_tablet=”2″ link_font_size_tablet=”51″ link_line_height_tablet=”2″ linkhover_font_size_tablet=”51″ linkhover_line_height_tablet=”2″ z_index_tablet=”500″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” separator_text_shadow_horizontal_length_tablet=”0px” separator_text_shadow_vertical_length_tablet=”0px” separator_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” linkhover_text_shadow_horizontal_length_tablet=”0px” linkhover_text_shadow_vertical_length_tablet=”0px” linkhover_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=”off” featured_placement=”background” text_background=”on” text_bg_color=”rgba(255,255,255,0.85)” _builder_version=”4.4.0″ title_text_color=”#2e469d” title_font_size=”52px” title_line_height=”1.2em” meta_font=”basis-grotesque-med||||||||” meta_font_size=”17px” custom_margin=”|||0px” custom_margin_tablet=”” custom_margin_phone=”-20px|-20px||-20px” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px” title_font_size_tablet=”” title_font_size_phone=”36px” title_font_size_last_edited=”on|phone” z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_post_title][et_pb_text ul_item_indent=”35px” _builder_version=”4.4.0″ ul_font=”basis-grotesque-med||||||||” ul_font_size=”17px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ header_2_font_size_last_edited=”on|desktop”]\n

5 Ways To Incorporate Custom Packaging Into Your Digital Advertising<\/h2>\n

Maybe you\u2019re considering upgrading to custom packaging for your brand. Or maybe you\u2019ve already made the switch and are looking to maximize the return on your investment. Why wait until your beautiful new packaging is at your customer\u2019s front door to leverage its advantages?<\/p>\n

We’re going to go deep on this topic, and we’ll also cover how coronavirus is impacting what e-commerce companies are doing for Facebook advertising.<\/p>\n

But before we do, some quick inspiration. Are your Facebook ads as amazing as Sock Fancy’s? If the answer is “no”, you’re not alone. The good news is that there’s definitely an opportunity for you to grow your business by leveling up your Facebook ads.<\/p>\n

\"\"<\/p>\n

Editor’s note:<\/strong> This is a guest post by Ben Philabaum of Biddyco, a performance marketing agency for e-commerce. Brands choose them because they produce visual creative, don\u2019t bill a percentage of ad spend and keep their client roster small.<\/em><\/p>\n

At Biddyco<\/a>, we help eCommerce brands sustainably scale. We do this with a methodical, deliberate approach to paid traffic and creative design. The clients we\u2019ve seen be the most successful are the ones who prioritize the complete consumer experience, from the online storefront to unboxing. And that first experience often starts with your ads.<\/p>\n

From working with our clients on their paid social, we\u2019ve seen that showing off your packaging in ad creative can lead to lower costs per acquisition and higher returns. By testing the different formats we\u2019ll share below, you can test if highlighting your packaging increases paid marketing performance.<\/p>\n

But right now, the world is a little different and you may want to consider whether it’s the right time to readjust your ad spend.<\/p>\n

The New Golden Age of Facebook Ads<\/h2>\n

There\u2019s never been a better time to be an eCommerce brand. And few better times to be advertising on the Internet.
Why do I say that? Well, April was one of the best months we’ve ever seen for our clients, and May was a close second. I\u2019m not talking about the best Q2 we\u2019ve ever seen, best month ever. Period.<\/p>\n

Here’s what I recently shared on Twitter:<\/p>\n

\"\"<\/p>\n

We saw higher revenue generated and higher returns than in November – typically the best month of the year. Better than BFCM. Say WHAT!?<\/p>\n

Here\u2019s a chart breaking it all down:<\/p>\n

\"Facebook<\/p>\n

And beyond just the numbers, it\u2019s been unbelievably rewarding to watch some truly phenomenal small businesses (and teams) still grow, despite really scary circumstances. It\u2019s given me hope.<\/p>\n

eCommerce brands are benefitting right now from a lot of advertisers pulling back and more people spending time on their phones. These two actions combined then signaled lower CPMs.<\/p>\n

Brands have pivoted thier their messaging and crafted new creative strategies for contextualizing their product within quarantine and covid\u2013while increasing ad spend.<\/p>\n

This reminds me of my favorite Warren Buffett quote: \u201cWhen it’s raining gold, hold out a bucket not a thimble.\u201d And I think besides ramping up your advertising, one of the other ways to \u201chold out the bucket\u201d is by leveraging your packaging.<\/p>\n

Making the decision to invest in custom packaging can be challenging. Sure, great packaging enhances the customer experience, builds your brand, and makes it more likely that customers will share your product on social.<\/p>\n

But it\u2019s hard to attribute a direct ROI to your packaging. Or is it…<\/p>\n

Let\u2019s take a look at some examples of successful eCommerce brands and how their custom packaging enhances or detracts from the overall impact of the ad.<\/p>\n

Cheers:<\/b> User Generated Content Unboxing<\/h3>\n

Cheers<\/a> helps reduce alcohol\u2019s negative effects. Their brand promotes healthy consumption while recognizing we (most of us) aren\u2019t 21 anymore, and sometimes need a little extra help to get through the next day. Here\u2019s an ad they\u2019ve been running that puts the packaging front and center. Let\u2019s take a look:<\/p>\n