{"id":232277,"date":"2020-12-17T10:00:49","date_gmt":"2020-12-17T10:00:49","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=232277"},"modified":"2020-12-18T18:25:27","modified_gmt":"2020-12-18T18:25:27","slug":"branding-and-packaging-customer-experience","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/branding-and-packaging-customer-experience\/","title":{"rendered":"9 Tips for a Seamless Branding and Packaging Customer Experience"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.25.2&#8243; custom_margin=&#8221;-70px|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;-90px|-35px||-35px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.4.0&#8243;]<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script> [\/et_pb_code][et_pb_dmb_breadcrumbs show_final_breadcrumb=&#8221;off&#8221; home_icon=&#8221;%%72%%&#8221; use_home_text=&#8221;on&#8221; home_text=&#8221;Blog&#8221; _builder_version=&#8221;3.25.2&#8243; body_font=&#8221;||||||||&#8221; link_font=&#8221;||||||||&#8221; linkhover_font=&#8221;||||||||&#8221; body_font_size_tablet=&#8221;51&#8243; body_line_height_tablet=&#8221;2&#8243; separator_font_size_tablet=&#8221;51&#8243; separator_line_height_tablet=&#8221;2&#8243; link_font_size_tablet=&#8221;51&#8243; link_line_height_tablet=&#8221;2&#8243; linkhover_font_size_tablet=&#8221;51&#8243; linkhover_line_height_tablet=&#8221;2&#8243; z_index_tablet=&#8221;500&#8243; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; separator_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; separator_text_shadow_vertical_length_tablet=&#8221;0px&#8221; separator_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; linkhover_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; linkhover_text_shadow_vertical_length_tablet=&#8221;0px&#8221; linkhover_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221;][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=&#8221;off&#8221; featured_placement=&#8221;background&#8221; text_background=&#8221;on&#8221; text_bg_color=&#8221;rgba(255,255,255,0.75)&#8221; _builder_version=&#8221;4.1&#8243; title_text_color=&#8221;#2e469d&#8221; title_font_size=&#8221;52px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;basis-grotesque-med||||||||&#8221; meta_font_size=&#8221;17px&#8221; custom_margin=&#8221;|||0px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px|-20px||-20px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; meta_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; meta_text_shadow_vertical_length_tablet=&#8221;0px&#8221; meta_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221;][\/et_pb_post_title][et_pb_text ul_item_indent=&#8221;35px&#8221; ol_item_indent=&#8221;20px&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.4.0&#8243; text_font=&#8221;basis-grotesque-med||||||||&#8221; text_font_size=&#8221;17px&#8221; link_font=&#8221;basis-grotesque-med||||||||&#8221; link_font_size=&#8221;17px&#8221; ul_font=&#8221;basis-grotesque-med||||||||&#8221; ul_text_color=&#8221;#666666&#8243; ul_font_size=&#8221;17px&#8221; ol_font=&#8221;basis-grotesque-med||||||||&#8221; ol_text_color=&#8221;#666666&#8243; ol_font_size=&#8221;17px&#8221; quote_font=&#8221;basis-grotesque-med||||||||&#8221; quote_font_size=&#8221;17px&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; ul_font_size_tablet=&#8221;&#8221; ul_font_size_phone=&#8221;&#8221; ul_font_size_last_edited=&#8221;on|tablet&#8221;]\n<p>The customer experience can make or break your business. That\u2019s true from the little details of your social media posts and website design to the packaging you use for your products. McDonald\u2019s is a fantastic example. It probably brings back the nostalgia of tearing into a Happy Meal as a kid. It\u2019s an exciting experience that starts the second you walk in and continues all the way down to ripping open their packaging. This doesn\u2019t happen by accident. It happens by design. They spent years perfecting their brand to create an excellent (and consistent) customer experience, regardless of the restaurant customers choose to visit. So, even the most memorable brands leverage consistency to create a community of loyal customers anxiously awaiting their next experience. And while McDonald\u2019s has a massive marketing and design team to help them out, you can do the same thing. Even if you\u2019re a small business or solopreneur. In fact, it\u2019s especially important if you are. However, if you\u2019re struggling to find branding and packaging consistency, you\u2019re in the right place. In this article, we share our top pro-tips for incorporating your brand into your product packaging. Let\u2019s get started!<\/p>\n<h2><span style=\"font-size: 24pt;\">Get inspired by my personal favorite: Uprising Foods<\/span><\/h2>\n<p>We\u2019re going to go deep today, so let\u2019s start with a little inspiration. So many Packlane customers have amazing packaging that it&#8217;s extremely difficult for me to pick favorites. But if I had to, it would be <a href=\"http:\/\/uprisingfood.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uprising Food<\/a>. Few companies do such a good job creating a seamless branding and packaging experience, let alone small upstarts. But don&#8217;t take it from me &#8211; watch the video to hear it from the founder and CEO himself, William Shumacher. He spent years as a Brand Manager at Procter &amp; Gamble before launching Uprising Foods and is one of the best brand marketers I&#8217;ve ever known.<\/p>\n<h2><span style=\"font-weight: 400; font-size: 24pt;\">Consistent packaging design starts with a story<\/span><\/h2>\n<p>Before you start <a href=\"https:\/\/packlane.com\/#choose-style\">designing your packaging<\/a>, it\u2019s crucial to have a solid understanding of your brand, values, and voice. Knowing this ahead of time makes package design a much easier process. While your colors and logo are important, your brand story is what makes you stand out. You probably have an idea of your story and your \u201cwhy\u201d. But it\u2019s crucial to share it with everyone involved in the design process. To do that, you need to define it and write it down. So, take some time to really dig in and work through your brand story. It may help to think about where you started, why you started, and where you hope to go in the future. You can also consider:<\/p>\n<ul>\n<li>Your company mission<\/li>\n<li>Where you live and your impact on the community<\/li>\n<li>How you developed the idea behind your products<\/li>\n<li>What your ideal future looks like<\/li>\n<li>How you can help shape that ideal future<\/li>\n<li>Real-life stories that shaped your business<\/li>\n<\/ul>\n<p>At the end of the day, authentic brands win. So, don\u2019t force it or make up stories. Really draw on what makes your business and products or services special. Once you truly understand your story and voice, you\u2019re ready to start designing.<\/p>\n<h2><span style=\"font-size: 24pt;\">1. Consider the purpose of your packaging<\/span><\/h2>\n<p>Are you designing packaging for a product that sits on the shelf or something shipped in the mail? This is a crucial element to consider before doing anything else. E-commerce products require more protection because they get tossed around in a mail truck several times a day. Furthermore, they potentially face elements like rain, cold, and heat. So, you have to consider how you\u2019re going to protect what\u2019s inside. With that said, the unboxing experience may be one of the last touchpoints someone has with your brand. So, design and customer experience are just as important. On the other hand, products on a shelf have to stand out in a sea of similar products. They don\u2019t need as much protection, but you never know what\u2019s going to happen after it leaves your hands. Design something sturdy, but first and foremost consider how it\u2019s displayed in the store and design something that immediately catches the eye. In this situation, consumers may not know anything about your brand, so you have a different customer experience to manage. <br \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-232279 alignnone size-full\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/firsthand-supplies-folding-carton-packlane-1-1.jpg\" alt=\"Firsthand product packaging in front of a green background\" width=\"738\" height=\"492\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/firsthand-supplies-folding-carton-packlane-1-1.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/firsthand-supplies-folding-carton-packlane-1-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\" \/><\/p>\n<h2><span style=\"font-size: 24pt;\">2. Use consistent branding and packaging color schemes<\/span><\/h2>\n<p>Your branding colors can be immediate identifiers of your brand, along with your logo. So, using the same color schemes in your packaging is a smart move. When you think of T-Mobile, you probably immediately see the hot, bold pink color they use to define their brand. And if you take a look at their product packaging, they leverage that immediate color recognition. You don\u2019t have to guess who\u2019s behind the product. <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/project\/custom-beverage-boxes\">Babe\u2019s custom beverage boxes<\/a> are another excellent example. They sell bubbly, canned wine in three unique flavors. Their boxes utilize their unique brand colors to create recognition and a feeling of overwhelming excitement the second you see the box. They use the same colors on their website and across their social media presence, as well. This creates an incredibly cohesive experience from the first touchpoint to the last.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: 99.375%;\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bt6laArANWp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Bt6laArANWp\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Packlane | Custom Packaging (@packlanehq)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2><span style=\"font-size: 24pt;\">3. Make your packaging immediately recognizable<\/span><\/h2>\n<p>Do you have a <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/brand-fonts-packaging-design\">signature font<\/a> or a unique logo that directly identifies who you are? If so, product packaging is an excellent place to show it off, regardless if it\u2019s on a shelf or making its way through the mail. Creating that immediate recognition doesn\u2019t have to happen solely through color. It could be anything that makes your brand noticeable. You want your customers to feel excited as they open their new *insert product here. That excitement can (and should) start as soon as they see your package sitting on their front porch or your product sitting on the shelf at their favorite store. Parti Pug does a phenomenal job at this. Their boxes are immediately recognizable as soon as you see them. Rather than using color, the bold shapes and fun, puppy-inspired design really drive that recognition home. And\u2026 their packaging doesn\u2019t make you wonder what\u2019s inside.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: 99.375%;\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Burg7NHAdcx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Burg7NHAdcx\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Packlane | Custom Packaging (@packlanehq)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2><span style=\"font-size: 24pt;\">4. Think about your audience\u2019s expectations<\/span><\/h2>\n<p>It\u2019s crucial to consider where your audience is in the sales funnel, what they already know about you, and their expectations. If someone\u2019s already ordered something online, they know more about you than someone seeing your product on the shelf for the first time. As such, you don\u2019t need to use space going into detail about who you are and what you do. Instead, you can use that space to tell a story or share an encouraging message. But on the other hand, someone picking your product up on the shelf may need to know more about your brand before they decide to buy. Both experiences are critical, but they shouldn\u2019t be handled the same. Why? Because the exact same customer has different expectations for each situation. If they ordered online, they expect their item to show up in one piece with an exciting unboxing experience. However, someone buying in the store doesn\u2019t have those same expectations. So, it\u2019s essential to consider how consumers experience your packaging and what they expect. Furthermore, consider what they expect from a design perspective. If they know your brand as minimal and luxurious, you should work to match this expectation in your product packaging regardless of where they\u2019re buying from.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: 99.375%;\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CC6Q_-Fjb93\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CC6Q_-Fjb93\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Packlane | Custom Packaging (@packlanehq)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2><span style=\"font-size: 24pt;\">5. Consider holidays and current marketing campaigns<\/span><\/h2>\n<p>If you plan to run any significant marketing campaigns in the future, you can create brand and packaging cohesion by designing your packaging to match the marketing campaign. Alternatively, you can add a bit of excitement by <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/how-can-your-brand-benefit-from-custom-holiday-boxes\">designing packaging around holidays<\/a>. Holidays spark joy in general, so it\u2019s a smart idea to use that excitement to your advantage. These are great opportunities a lot of brands miss:<\/p>\n<ul>\n<li>Customer birthdays and significant milestones<\/li>\n<li>Current events or hot topics<\/li>\n<li>Upcoming events<\/li>\n<li>Different seasons<\/li>\n<li>New product launches<\/li>\n<\/ul>\n<p>This is also an excellent opportunity to branch out from your traditional branding color schemes. You can try new colors and designs, or incorporate traditional design elements and ideas with your standard brand colors. Just make sure you don\u2019t get too crazy since everything should still feel cohesive.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-232280 alignnone size-full\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/packlane-holiday-custom-mailer-box-1.jpg\" alt=\"Dark green and brown holiday packaging against a dark green background\" width=\"738\" height=\"553\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/packlane-holiday-custom-mailer-box-1.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/packlane-holiday-custom-mailer-box-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\" \/><\/p>\n<h2><span style=\"font-size: 24pt;\">6. Consider it an extension of your website and digital presence<\/span><\/h2>\n<p>Unlike your website and digital presence, product packaging is something your customers get to interact with, feel, and touch. However, creating a top-notch branding and packaging experience relies on cohesiveness from one platform to the next. Consider the elements you use on your website, the colors you frequently use on social media, and the feel of your physical location (if you have one). You don\u2019t necessarily have to be obvious about it, though. Even subtle consistencies go a long way. Take Olipop, for example. Here\u2019s a peek at their website:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-232281 alignnone size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-1024x412.jpg\" alt=\"Olipop's homepage on desktop\" width=\"738\" height=\"126\" \/><\/p>\n<p>After seeing it, you expect fun, bright, and airy packaging to match. And the good news is that they don\u2019t disappoint. You can immediately tell it\u2019s the same brand with the same quirky and fun designs. The consistency is subtle, but it\u2019s just enough that it\u2019s noticeable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-232282 alignnone size-full\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/olipop-custom-mailer-box-1.jpg\" alt=\"Olipop products and packaging on a dark orange background\" width=\"738\" height=\"553\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/olipop-custom-mailer-box-1.jpg 738w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2020\/10\/olipop-custom-mailer-box-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\" \/><\/p>\n<h2><span style=\"font-size: 24pt;\">7. Find the golden balance of simplicity and functionality<\/span><\/h2>\n<p>One of the golden rules of package design is to avoid over-designing. The most iconic and exciting packaging tells a complete story without including any elements that take away from what they\u2019re trying to say. And sometimes, the best packaging includes nothing but a brand color and logo. Product packaging doesn\u2019t have to be anything fancy to get your point across. In fact, simplicity also sends a message. This is why it\u2019s crucial to understand your brand, principles, and values before you get started. If you go back and look at the examples we shared here, you\u2019ll notice they\u2019re all relatively simple. There\u2019s nothing crazy or fancy going on. But they do offer insight into what they do and who they are. With that said, functionality and protection are just as important as packaging design. Packaging that doesn\u2019t function as it should also sends a message. And it\u2019s probably not the message you\u2019re going for. So, it\u2019s important to find the perfect ratio of simplicity <i>and <\/i>functionality. Sunski is a wonderful example. Their package design is simple, yet it stands out, and you can tell the brand is laid back with a beachy vibe right away. Furthermore, the packaging offers just the right level of protection to keep your new sunglasses safe on their journey from Sunski\u2019s warehouse to your front porch.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: 99.375%;\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwuyZ3LA2xd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BwuyZ3LA2xd\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Packlane | Custom Packaging (@packlanehq)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2><span style=\"font-size: 24pt;\">8. Keep your brand values and principles in mind<\/span><\/h2>\n<p>One of the best ways to stay consistent with your branding and packaging without becoming repetitive is to start designing with your brand values in mind. If you value humor, as Vowed does, brainstorm creative ways to include something funny or witty in your packaging design. On the other hand, if your brand is more inspirational, consider adding a nice quote or an uplifting message on the inside. Instead of words, you could include a picture, icon, or a repetitive pattern that matches your core values. Or you could use different colors to portray what you care about as a company. And it doesn\u2019t have to be on the box. You could incorporate it with <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/custom-tissue-paper\">custom tissue paper<\/a>, a handwritten note or drawing, a postcard, or even a few extras you include in every box. With packaging, a little bit goes a long way. So, you don\u2019t have to go overboard. But if you\u2019re stuck, always go back to your values and principles. If you\u2019re toying between a few different designs, always go with the one that matches your customers\u2019 expectations and your company values.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: 99.375%;\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BsoKqCkhyz7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BsoKqCkhyz7\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Packlane | Custom Packaging (@packlanehq)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2><span style=\"font-size: 24pt;\">9. Struggling with branding and packaging? Hire a designer!<\/span><\/h2>\n<p>If you\u2019re still struggling to land on the perfect packaging design, another option is <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/find-fantastic-packaging-designer\">hiring a designer<\/a>. This is why it\u2019s important to start with a strong and defined brand story. Once you have that, you can easily pass it along to a professional designer. They\u2019re skilled in turning your brand story + values into beautiful and functional product packaging. So, you don\u2019t have to worry and stress over it if designing isn\u2019t up your alley, or you don\u2019t have an in-house design team. Plus, it doesn\u2019t have to cost an arm and leg.<\/p>\n<h2><span style=\"font-size: 24pt;\">Our last pro-tip: invest in high-quality packaging materials (we happen to know someone who can help you out)<\/span><\/h2>\n<p>High-quality packaging and printing are key to bringing your ideas to life. Without those two things, you may end up with lackluster packaging, regardless of how great your design is. Here at Packlane, we use nothing but the highest quality materials, and our printing processes are second to none. Plus, our 3D real-time design tool is kind of a big deal. You can use it to get an idea of what your packaging looks like before you ever spend a single penny. And not to brag, but we take pride in making the process as easy and painless as possible (even if you\u2019re not a professional designer). Now, you have all the tools you need. So, <a href=\"https:\/\/packlane.com\/#choose-style\">click here<\/a> if you\u2019re ready to bring your branding and packaging ideas to life\u2014ultra high-quality packaging and printing methods included.<\/p>\n[\/et_pb_text][et_pb_text admin_label=&#8221;FAQ&#8221; _builder_version=&#8221;4.4.0&#8243;]\n<h2>FAQ<\/h2>\n        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>What\u2019s the difference between branding and packaging?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tBranding encompasses your entire business as a whole. It includes everything from color schemes, design assets, and your logo to your brand voice, story, and messaging. It can also define who you are and why you do what you do. On the other hand, packaging design has a different purpose. The first is protecting the product(s) inside. The second is a marketing opportunity to share your branding with consumers and leave a lasting impression.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>Why is packaging important in branding?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tDepending on where consumers interact with your product, packaging is either the first or last touchpoint they have with your brand. On the shelf, it\u2019s your chance to stand out and be seen in a sea of cardboard boxes. In e-commerce, it\u2019s an opportunity to generate word of mouth marketing and unforgettable experiences. Both of which\u2026 tie back into your brand identity. Plus, you\u2019re not the only one who gets to define your brand. Customers create their own idea of your business, depending on their experiences.                     <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>How do I make my own product packaging?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tCustom packaging is an easy way for businesses of all sizes to add branding and a personal touch to their packaging. Packlane\u2019s 3D design tool lets you design your own product packaging in real-time. Plus, you can get a complete quote within seconds. Choose your box style to get started!                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>How can I make my packaging more attractive?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tHigh-quality materials and excellent printing methods are easy ways to make good package designs look fantastic (we offer both!). And keep in mind that packaging doesn\u2019t have to be fancy to be attractive. Furthermore, consider your audience\u2019s expectations and your brand values as you design your packaging. It doesn\u2019t have to be attractive to everyone\u2014it only needs to attract the right people. Alternatively, you can hire a package designer.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>How can I make my packaging unique?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tThe best way to make your packaging unique is to start with your brand story. No two companies share the same one, which is why it\u2019s an excellent place to start. And don\u2019t forget you can print on the inside too!                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t\n<script type=\"application\/ld+json\">\n    {\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What\u2019s the difference between branding and packaging?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Branding encompasses your entire business as a whole. It includes everything from color schemes, design assets, and your logo to your brand voice, story, and messaging. It can also define who you are and why you do what you do. On the other hand, packaging design has a different purpose. The first is protecting the product(s) inside. The second is a marketing opportunity to share your branding with consumers and leave a lasting impression.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Why is packaging important in branding?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Depending on where consumers interact with your product, packaging is either the first or last touchpoint they have with your brand. On the shelf, it\u2019s your chance to stand out and be seen in a sea of cardboard boxes. In e-commerce, it\u2019s an opportunity to generate word of mouth marketing and unforgettable experiences. Both of which\u2026 tie back into your brand identity. Plus, you\u2019re not the only one who gets to define your brand. Customers create their own idea of your business, depending on their experiences.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How do I make my own product packaging?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Custom packaging is an easy way for businesses of all sizes to add branding and a personal touch to their packaging. Packlane\u2019s 3D design tool lets you design your own product packaging in real-time. Plus, you can get a complete quote within seconds. Choose your box style to get started!\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How can I make my packaging more attractive?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"High-quality materials and excellent printing methods are easy ways to make good package designs look fantastic (we offer both!). And keep in mind that packaging doesn\u2019t have to be fancy to be attractive. Furthermore, consider your audience\u2019s expectations and your brand values as you design your packaging. It doesn\u2019t have to be attractive to everyone\u2014it only needs to attract the right people. Alternatively, you can hire a package designer.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How can I make my packaging unique?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"The best way to make your packaging unique is to start with your brand story. No two companies share the same one, which is why it\u2019s an excellent place to start. And don\u2019t forget you can print on the inside too!\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t    ]\n}\n<\/script>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>The customer experience can make or break your business, That\u2019s true from the little details of your social media posts and website design to the packaging you use for your products. McDonald\u2019s is a fantastic example. It probably brings back the nostalgia of tearing into a Happy Meal as a kid. It\u2019s an exciting experience that starts the second you walk in and continues all the way down to ripping open their packaging. This doesn\u2019t happen by accident. It happens by design.<\/p>\n","protected":false},"author":5,"featured_media":232282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-232277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-packaging-tips"],"_links":{"self":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/232277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/comments?post=232277"}],"version-history":[{"count":0,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/232277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media\/232282"}],"wp:attachment":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media?parent=232277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/categories?post=232277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/tags?post=232277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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