{"id":232446,"date":"2021-06-24T15:55:00","date_gmt":"2021-06-24T15:55:00","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=232446"},"modified":"2021-06-24T16:02:57","modified_gmt":"2021-06-24T16:02:57","slug":"custom-packaging-tips-for-small-business-owners","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/custom-packaging-tips-for-small-business-owners\/","title":{"rendered":"Custom Packaging Tips for Small Business Owners"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”3.25.2″ custom_margin=”-70px|||” custom_margin_tablet=”|||” custom_margin_phone=”-90px|-35px||-35px” custom_margin_last_edited=”on|phone”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_dmb_breadcrumbs show_final_breadcrumb=”off” home_icon=”%%72%%” use_home_text=”on” home_text=”Blog” _builder_version=”3.25.2″ body_font=”||||||||” link_font=”||||||||” linkhover_font=”||||||||” body_font_size_tablet=”51″ body_line_height_tablet=”2″ separator_font_size_tablet=”51″ separator_line_height_tablet=”2″ link_font_size_tablet=”51″ link_line_height_tablet=”2″ linkhover_font_size_tablet=”51″ linkhover_line_height_tablet=”2″ z_index_tablet=”500″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” separator_text_shadow_horizontal_length_tablet=”0px” separator_text_shadow_vertical_length_tablet=”0px” separator_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” linkhover_text_shadow_horizontal_length_tablet=”0px” linkhover_text_shadow_vertical_length_tablet=”0px” linkhover_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=”off” featured_placement=”background” text_background=”on” text_bg_color=”rgba(255,255,255,0.75)” _builder_version=”4.1″ title_text_color=”#2e469d” title_font_size=”52px” title_line_height=”1.2em” meta_font=”basis-grotesque-med||||||||” meta_font_size=”17px” custom_margin=”|||0px” custom_margin_tablet=”” custom_margin_phone=”-20px|-20px||-20px” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px” title_font_size_tablet=”” title_font_size_phone=”36px” title_font_size_last_edited=”on|phone” z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_post_title][et_pb_text ul_item_indent=”35px” ol_item_indent=”20px” admin_label=”Text” _builder_version=”4.4.0″ text_font=”basis-grotesque-med||||||||” text_font_size=”17px” link_font=”basis-grotesque-med||||||||” link_font_size=”17px” ul_font=”basis-grotesque-med||||||||” ul_text_color=”#666666″ ul_font_size=”17px” ol_font=”basis-grotesque-med||||||||” ol_text_color=”#666666″ ol_font_size=”17px” quote_font=”basis-grotesque-med||||||||” quote_font_size=”17px” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ ul_font_size_tablet=”” ul_font_size_phone=”” ul_font_size_last_edited=”on|tablet”]\n

First impressions are <\/span>everything<\/span><\/i>.<\/span><\/p>\n

When it comes to small businesses and ecommerce brands, standing out against the competition is important! Sometimes, just the <\/span>custom packaging <\/span>alone is enough to catch an eye and pique the interest of a shopper.<\/span><\/p>\n

Aside from first impressions, packaging done right has plenty of other benefits. When asked, shoppers say that they\u2019re more likely to be a repeat customer if the order comes in packaging that is gift-like or thoughtful.<\/span><\/p>\n

For small business and ecommerce, creating an experience for the customer is also key.\u00a0<\/span><\/p>\n

When using packaging that fits the brand aesthetic, you have an opportunity to connect with your target market on an emotional level, too. In fact, over 68 percent of shoppers say that custom packaging creates an upscale experience for any brand and that it makes them even more excited to receive orders in the mail.<\/span><\/p>\n

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Custom Packaging Tips for Small Business Owners<\/span><\/h1>\n

If this is the first time you\u2019ve looked into custom packaging for your brand, the options and choices might feel endless, but choosing the best look and style for your unique brand doesn\u2019t have to be complicated.<\/span><\/p>\n

Want to learn more about <\/span>custom packaging<\/span> tips for small business owners? Here are five essential tips to keep in mind:<\/span><\/p>\n

Really get to know your target market<\/span><\/h2>\n

Sure, you might have already done your homework on your target market when creating your brand, but when creating custom packaging for your products, you want to make sure the design and aesthetic of the packaging catches the eye of your ideal customers.<\/span><\/p>\n

For example, if your brand creates high-end scented candles but you opt for packaging that looks more whimsical and trendy, you might find it more difficult to attract the right shoppers.\u00a0<\/span><\/p>\n

Before you start looking at product packaging designs and styles, make sure you can clearly identify your target market and the designs that appeal most to them.<\/span><\/p>\n

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Sustainable packaging is highly recommended<\/span><\/h2>\n

As more shoppers become sustainably minded, creating packaging with recyclable materials is key. According to recent surveys, 61 percent of consumers are interested in supporting brands that are environmentally-friendly.<\/span><\/p>\n

Going more eco-friendly has some advantages for your business, too! Here are just a few ways in which switching to sustainable materials benefits a brand:<\/span><\/p>\n