{"id":232472,"date":"2021-07-15T17:13:25","date_gmt":"2021-07-15T17:13:25","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=232472"},"modified":"2021-07-15T19:43:54","modified_gmt":"2021-07-15T19:43:54","slug":"custom-packaging-materials","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/custom-packaging-materials\/","title":{"rendered":"How to Choose the Best Packaging Material for your Artwork"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.25.2&#8243; custom_margin=&#8221;-70px|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;-90px|-35px||-35px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_dmb_breadcrumbs show_final_breadcrumb=&#8221;off&#8221; home_icon=&#8221;%%72%%&#8221; use_home_text=&#8221;on&#8221; home_text=&#8221;Blog&#8221; _builder_version=&#8221;3.25.2&#8243; body_font=&#8221;||||||||&#8221; link_font=&#8221;||||||||&#8221; linkhover_font=&#8221;||||||||&#8221; body_font_size_tablet=&#8221;51&#8243; body_line_height_tablet=&#8221;2&#8243; separator_font_size_tablet=&#8221;51&#8243; separator_line_height_tablet=&#8221;2&#8243; link_font_size_tablet=&#8221;51&#8243; link_line_height_tablet=&#8221;2&#8243; linkhover_font_size_tablet=&#8221;51&#8243; linkhover_line_height_tablet=&#8221;2&#8243; z_index_tablet=&#8221;500&#8243; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; separator_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; separator_text_shadow_vertical_length_tablet=&#8221;0px&#8221; separator_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; linkhover_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; linkhover_text_shadow_vertical_length_tablet=&#8221;0px&#8221; linkhover_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221;][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=&#8221;off&#8221; featured_placement=&#8221;background&#8221; text_background=&#8221;on&#8221; text_bg_color=&#8221;rgba(255,255,255,0.75)&#8221; _builder_version=&#8221;4.1&#8243; title_text_color=&#8221;#2e469d&#8221; title_font_size=&#8221;52px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;basis-grotesque-med||||||||&#8221; meta_font_size=&#8221;17px&#8221; custom_margin=&#8221;|||0px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px|-20px||-20px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; meta_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; meta_text_shadow_vertical_length_tablet=&#8221;0px&#8221; meta_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221;][\/et_pb_post_title][et_pb_text ul_item_indent=&#8221;35px&#8221; ol_item_indent=&#8221;20px&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.4.0&#8243; text_font=&#8221;basis-grotesque-med||||||||&#8221; text_font_size=&#8221;17px&#8221; link_font=&#8221;basis-grotesque-med||||||||&#8221; link_font_size=&#8221;17px&#8221; ul_font=&#8221;basis-grotesque-med||||||||&#8221; ul_text_color=&#8221;#666666&#8243; ul_font_size=&#8221;17px&#8221; ol_font=&#8221;basis-grotesque-med||||||||&#8221; ol_text_color=&#8221;#666666&#8243; ol_font_size=&#8221;17px&#8221; quote_font=&#8221;basis-grotesque-med||||||||&#8221; quote_font_size=&#8221;17px&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; ul_font_size_tablet=&#8221;&#8221; ul_font_size_phone=&#8221;&#8221; ul_font_size_last_edited=&#8221;on|tablet&#8221;]\n<p><span style=\"font-weight: 400;\">Packaging plays a major role in each customer\u2019s experience with your brand. Font, color, and box design choices are what highlight the products you\u2019ve worked so hard to create \u2013 and set your brand apart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve taken the time and energy to create a perfect brand design and packaging inspiration, there\u2019s nothing more frustrating than realizing it doesn\u2019t work with certain materials. So, how do you avoid this and create a stellar design that complements your choice of package materials?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to bypass a bit of that stress is to become familiar with some of the materials used on products featured at Packlane.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re looking to redesign your current offering or you\u2019re new to the process entirely, understanding the different available materials helps you to narrow down your choices and create a design that catches your customer\u2019s eye <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> shows off your products the way you envision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more? Consider these tips when it is time to craft your artwork.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232511 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_10_34919-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_10_34919-980x653.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_10_34919-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><span style=\"font-size: 24pt;\"><b>Choosing the right materials<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The color and branding used on your packaging is important, and the material you choose serves as the ultimate foundation for this artwork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, choose a packaging material that best fits your product in size, weight, and aesthetics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two common options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Corrugated Board:<\/b><span style=\"font-weight: 400;\"> Sturdy and flexible, corrugated material is best for heavier products and works well for a variety of needs, including shipping, ecommerce goods, and subscription kits. Packlane\u2019s corrugated products consist of Mailer Boxes and Shipping Boxes, and Corrugated Product Boxes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paperboard:<\/b><span style=\"font-weight: 400;\"> Lightweight and foldable, paperboard is often used to package products like cosmetics, retail products, and food goods. Packlane offers product boxes made of paperboard material.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232478 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_22_34988-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_22_34988-980x653.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_22_34988-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve figured out which material option works best for your product type and brand, the next step is to consider how your desired colors and artwork will look when printed on that material.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the good news: when it comes to paper-based packaging products printed with the latest in digital technology, there\u2019s a lot of flexibility to create the look you want!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want a simple breakdown of the different options to consider? Take a look at these to see which material fits your brand\u2019s needs best:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 18pt;\"><b>Kraft Corrugated<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This material offers a natural, matte feel with traditional natural brown coloring on both the inside and outside of the package. This material often works best with darker colors, as the base color of the cardboard liner will alter the aesthetic of lighter colors (with the exception of digital white ink). Our digital white ink printing method ensures that white is printed vividly and makes a bold appearance on kraft. On areas featuring branding and artwork, inks are cured to create a durable and scratch-resistant finish \u2013 ideal for keeping logos and art looking clean and high quality.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232502 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_26_34662-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_26_34662-980x653.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_26_34662-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><span style=\"font-size: 18pt;\"><b>Standard White Corrugated<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While similar in feel to Kraft, the difference with Standard White is that the liner on the inside and outside of the box is white. This means that all colors of the spectrum will print well on this material, and essentially \u2018true-to-hue. While inks are semi-transparent, and mottling on the liner (due to natural paper fibers) can alter some lighter colors slightly, artwork comes out sharp and vivid in appearance. Printed areas on Standard White are cured to a satin finish \u2013 ideal for limiting potential scuffing or scratches on your packaging while in transit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232480 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_05_34745-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_05_34745-980x653.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_05_34745-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/span><\/p>\n<h4><span style=\"font-size: 12pt;\">The difference between Kraft and Standard White Corrugated<\/span><\/h4>\n<p>When creating your artwork and choosing the best material for it, it is critical to consider how the same design will appear on different corrugated material types. On Standard White Corrugated, lighter and bright colors are more vivid and truer to their natural hues; while on Kraft Corrugated light and bright colors often register as darker, muted tones. Typically, we recommend choosing darker colors for Kraft corrugated as that material renders them more true to their natural pigment versus lighter shades.<\/p>\n<p>As an example, reference these West Elm boxes that were designed and printed with the exact same artwork. The ink colors for each are the exact same \u2013 the only difference is the material that the artwork was printed on. This is why it&#8217;s so important to be mindful of what material will represent your brand and desired aesthetic best.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232509 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/Kraft-vs-Standard-White_Material-Comparison-1-1024x446.jpg\" alt=\"\" width=\"1024\" height=\"446\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/Kraft-vs-Standard-White_Material-Comparison-1-980x427.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/Kraft-vs-Standard-White_Material-Comparison-1-480x209.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232508 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/Kraft-vs-Standard-White_Material-Comparison-2-1024x446.jpg\" alt=\"\" width=\"1024\" height=\"446\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/Kraft-vs-Standard-White_Material-Comparison-2-980x427.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/Kraft-vs-Standard-White_Material-Comparison-2-480x209.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><span style=\"font-size: 18pt;\"><b>100% Recycled Corrugated Kraft<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re in need of an affordable and sustainable shipping solution, recycled corrugated kraft fits the bill! This material is only available in Packlane\u2019s Econoflex print option, so custom designs need to be created to print in only black ink (with halftones). Because it\u2019s budget-friendly, fully recyclable, and customizable for your brand needs, it\u2019s a versatile choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This material is made with 100 percent recycled and recyclable corrugated Kraft cardboard. Although printing is limited to black ink on this material, the ability to use halftones helps produce details in gradient shades. With print quality comparable to the crispness of flexography, Econoflex guarantees the biggest bang for your buck to highlight your brand\u2019s design. And if you choose to go this route, you don\u2019t need to figure out the halftones yourself \u2013 we do that for you!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232479 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_19_35231-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_19_35231-980x653.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_19_35231-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><span style=\"font-size: 18pt;\"><b>Dreamcoat<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Soft to the touch with a smooth, solid white finish compared to Standard White or Kraft, <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/dreamcoat\">Dreamcoat<\/a> (also known as Kemi) is a premium clay-coated corrugated material. With this material\u2019s coating, your colors have a pure white foundation which ensures a more bold printed aesthetic and vibrant colors. If you\u2019re looking to create a more vivid and high resolution unboxing experience for your customer, Dreamcoat can be an exceptional option. Artwork printed on this material is cured to create a satin or high-gloss finish (with HDPrint), depending on your selected preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Packlane\u2019s HDPrint method on Dreamcoat adds a wow factor to your packaging\u2019s presence. With HDPrint, the quality of colors used in your artwork adds an extra element of design aesthetic to the packaging. Any dark or deep colors used will be extra glossy, while lighter colors will come out to a finish that\u2019s more shimmery or nearly matte.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232482 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/chromacoat-bosa-donuts-original-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/chromacoat-bosa-donuts-original-1-980x653.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/chromacoat-bosa-donuts-original-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h4><span style=\"font-size: 12pt;\"><strong>What is HDPrint Gloss?<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Thanks to technology advances in digital printing, <a href=\"https:\/\/qapacklane-blog.packlane.com\/blog\/hdprint-gloss\">HDPrint Gloss<\/a> takes your artwork to the next level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are just a few of the features to consider when selecting Dreamcoat and this specific printing option:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finer linework<\/b><span style=\"font-weight: 400;\">: If your artwork has fine details or thinner lines, HDPrint is the way to go. Compared to standard digital printing on corrugated materials, this new technology uses smaller ink dots and precision to elevate your brand\u2019s art and design, ensuring a higher definition print than what you\u2019d typically receive on cardboard.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><b>quality finish: <\/b><span style=\"font-weight: 400;\">When combined with our premium Dreamcoat material, the resulting effect is an exceptional package design that speaks volumes and replicates the high-gloss finish of expensive printing methods (without the hefty price tag). Printed areas are high gloss while unprinted areas showcase the foundational white matte material.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design flexibility:<\/b><span style=\"font-weight: 400;\"> Update your artwork whenever you want \u2013 with as many colors, copy changes, and image additions as your heart desires. HDPrint Gloss requires no cost of print plates or setup, which saves you time and allows you to change your artwork frequently without being locked into any particular design.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232481 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/HDPrint-Gloss-Dada-single-magnifier-1200x852-1-1024x727.jpg\" alt=\"\" width=\"1024\" height=\"727\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/HDPrint-Gloss-Dada-single-magnifier-1200x852-1-1024x727.jpg 1024w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/HDPrint-Gloss-Dada-single-magnifier-1200x852-1-980x696.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/HDPrint-Gloss-Dada-single-magnifier-1200x852-1-480x341.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3><span style=\"font-size: 18pt;\"><b>Paperboard<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At Packlane, we offer one style of paperboard material, specific to our Product Box offerings only. This material is smooth with a clay-coated white top side, and an uncoated bottom side. Digitally printed boxes are finished with a semi-gloss aqueous coating to protect the box and prevent scuffs or scratches. Paperboard is a great option for small text and detailed artwork; it\u2019s a top choice for primary packaging.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-232483 size-large\" src=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_33_34685-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_33_34685-980x653.jpg 980w, https:\/\/qapacklane-blog.packlane.com\/blog\/wp-content\/uploads\/2021\/07\/CREATIVE_SHOT_33_34685-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h2><span style=\"font-size: 24pt;\"><b>Creating custom packaging with success<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With Packlane\u2019s different options more clearly defined, choosing the best material on which to adorn your products with your branding should be a little easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A final point of consideration when designing your custom packaging: be as consistent and customer-focused as possible. Your brand may require more single-serve options, or perhaps the priority is for your packaging to hold up a little better during transit. Any of our materials can be used as a solid foundation to showcase your branding!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done well, with just a little extra consideration, the packaging and materials you choose should appeal to your customers <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> complement your products beautifully.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">P.S. <\/span><span style=\"font-weight: 400;\">Not seeing a material that meets your needs? Reach out to <a href=\"https:\/\/packlane.com\/request-quote\">Packlane Plus<\/a> for a variety of material options available at volumes of 2,000+.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Once you\u2019ve figured out which material option works best for your product type and brand, the next step is to consider how your desired colors and artwork will look when printed on that material. When it comes to paper-based packaging products printed with the latest in digital technology, there\u2019s a lot of flexibility to create the look you want! Take a look at these to see which material fits your brand\u2019s needs best.<\/p>\n","protected":false},"author":12347,"featured_media":232510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-232472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-packaging-tips"],"_links":{"self":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/232472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/users\/12347"}],"replies":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/comments?post=232472"}],"version-history":[{"count":0,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/232472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media\/232510"}],"wp:attachment":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media?parent=232472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/categories?post=232472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/tags?post=232472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. Learn more: https://airlift.net. Template:. Learn more: https://airlift.net. Template: 6a14bc52d36f737faae1ebc3. Config Timestamp: 2026-05-25 21:17:05 UTC, Cached Timestamp: 2026-06-19 09:45:22 UTC, Optimization Time: 81.96ms -->