{"id":29,"date":"2017-03-06T04:40:37","date_gmt":"2017-03-06T04:40:37","guid":{"rendered":"http:\/\/packlane.com\/blog_beta\/?p=29"},"modified":"2020-09-01T15:15:43","modified_gmt":"2020-09-01T15:15:43","slug":"customer-spotlight-stefans-head","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/customer-spotlight-stefans-head\/","title":{"rendered":"Customer Spotlight: Stefan\u2019s Head"},"content":{"rendered":"<h2>Today we go \u2018Behind the box\u2019 with Michael Kushner, co-founder and creative director of <a href=\"http:\/\/stefanshead.com\">Stefan\u2019s Head<\/a>, a new company that sells limited edition t-shirts and apparel exclusively via text message. The digits are <a href=\"tel:6467590904\">646.759.0904<\/a> if you want in with Stefan, the eponymous \u2018dealer of things\u2019 who will be your SMS go-to whenever the new threads are up for grabs.<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/packlane.com\/images\/blog\/stefans-head-box.jpg\" alt=\"Stefan\u2019s Head Box\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/packlane.com\/images\/blog\/stefans-head-boxes.jpg\" alt=\"Stefan\u2019s Head Boxes\" \/><\/p>\n<h2>How did it get started?<\/h2>\n<p>My co-founder Trey and I have known each other since we were in<br \/>\nkindergarten, and we\u2019ve always wanted to start a company. Trey and I are<br \/>\nboth passionate about tech &amp; fashion and we wanted to start an apparel<br \/>\nbrand that was different than any other out there today.<\/p>\n<h2>Before Stefan\u2019s Head your team originally launched a different company, Goods of Record. At what point did you know it was time to pivot and focus 100% on Stefan\u2019s Head?<\/h2>\n<p>We really liked working on Goods Of Record but we found that it\u2019s quite<br \/>\ndifficult to keep a brand consistent when you\u2019re working with so many<br \/>\ndifferent makers. We wanted to have our hands in everything from the<br \/>\npackaging to the product itself, and now we get to do all of it.<\/p>\n<h2>Who is Stefan and what\u2019s the story behind the name?<\/h2>\n<p>Stefan is a real guy we met when we were at a party in LA. He\u2019s pretty<br \/>\nmuch the coolest person we\u2019ve met, and everything is based off of him.<\/p>\n<h2>How are the products designed and how are they made?<\/h2>\n<p>I\u2019ve been designing them in-house thus far but we are starting to work<br \/>\nwith photographers for the prints. We like photographers who are<br \/>\npolarizing, authentic, raw, and risqu\u00e9.<\/p>\n<h2>What was the motivation behind focusing on limited run fashion products?<\/h2>\n<p>No one likes seeing someone else rock a shirt they are wearing. People<br \/>\nwant unique and one-of-a-kind. Our model lends itself well to limited<br \/>\nruns, and it forces us to keep the brand fresh.<\/p>\n<h2>You use a lot of very provocative imagery to promote the Stefan\u2019s Head brand. How does this kind of art direction help establish your brand identity and draw in potential customers? Did you experiment with other aesthetic concepts before settling on this one?<\/h2>\n<p>It\u2019s true. We got really lucky to land a photographer named <a href=\"http:\/\/www.blaisecepis.com\/\">Blaise<br \/>\nCepis<\/a> who did our last photo shoot. We<br \/>\nlove his style and it certainly helps us establish a brand identity, and<br \/>\nwe wanted to make sure we weren\u2019t like anything else you could get at<br \/>\nUrban Outfitters or Gap. We also think there\u2019s a fine line between<br \/>\ntrashy\/exploitative and artful\/provocative. Hopefully we are on the<br \/>\nlatter side. As we move forward we\u2019ll experiment with other<br \/>\nphotographers who have different style, but always bold.<\/p>\n<h2>So you guys are shipping these products to customers every month and packaging is definitely an important aspect of the Stefan\u2019s Head experience. What was the process and inspiration behind the latest box you guys made?<\/h2>\n<p>We want the experience to feel like you\u2019re doing something illegal and<br \/>\ntexting with a dealer. We wanted to <a href=\"https:\/\/packlane.com\/\">design the boxes<\/a> to reflect that.<\/p>\n<h2>What lies ahead for Stefan\u2019s Head?<\/h2>\n<p>We want Stefan to become the coolest t-shirt dealer in the world and<br \/>\nwork with the most talented creatives. Once we have that nailed then we<br \/>\ncan move into other types of knits and eventually a whole line. That,<br \/>\nand some more photo shoots with as much provocative imagery as we can<br \/>\nmake \ud83d\ude00<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today we go \u2018Behind the box\u2019 with Michael Kushner, co-founder and creative director of Stefan\u2019s Head, a new company that sells limited edition t-shirts and apparel exclusively via text message. The digits are 646.759.0904 if you want in with Stefan, the eponymous \u2018dealer of things\u2019 who will be your SMS go-to whenever the new threads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[6],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-inspiring-stories","tag-marketing"],"_links":{"self":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":0,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"wp:attachment":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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