{"id":53,"date":"2017-05-26T16:36:37","date_gmt":"2017-05-26T16:36:37","guid":{"rendered":"https:\/\/qapacklane-blog.packlane.com\/blog\/?p=53"},"modified":"2022-08-05T11:22:44","modified_gmt":"2022-08-05T11:22:44","slug":"custom-packaging-101-perfecting-the-unboxing-experience","status":"publish","type":"post","link":"https:\/\/qapacklane-blog.packlane.com\/blog\/custom-packaging-101-perfecting-the-unboxing-experience\/","title":{"rendered":"Custom Packaging 101: Perfecting the Unboxing Experience"},"content":{"rendered":"

Of all the ways an e-commerce entrepreneur can showcase their brand and excite their customers, a brilliant unboxing experience often floats under the radar. It can be tempting to stick to the same white bag or plain brown box, and hope that the product inside will be enough to wow your customers. But as any good business owner knows, even the best product can benefit from a delightful presentation.<\/p>\n

\"Unboxing<\/p>\n

In Dotcom\u2019s 2015 \u201cUnwrapping the Experience\u201d study<\/a><\/span>, 49% of people said that brilliant packaging makes them more excited about receiving items from that brand, and 39% said it made them more likely to share the experience. So why miss out on such an easy opportunity to wow your customers (and maybe even their friends)?<\/p>\n

At Packlane, we\u2019re quite familiar with the power of custom packaging (it\u2019s what we do, after all!). But even we know a custom printed box is only the beginning when it comes to presentation. Here are a few Packlane-approved tips for making sure an experience with your business is memorable from the inside out.<\/p>\n

 <\/p>\n

Think inside the box<\/strong><\/span><\/h3>\n

Ok, so you\u2019ve got your custom printed box<\/a><\/span> all set. Now what do you plan to put in it? From tissue paper to confetti, branded stickers to rustic twine, there are lots of ways to enhance the unboxing experience while also protecting the product inside. Use it as an opportunity to showcase your brand colors, or perfectly position your product in an Instagram-worthy arrangement. Say goodbye to packing peanuts and air pouches, and consider consulting a designer for a truly beautiful unpacking experience.<\/p>\n

<\/h3>\n

Don\u2019t be afraid to make it personal<\/strong><\/span><\/h3>\n

Your business is personal to you, so why hide it? Show your customers you\u2019re a real person working hard to deliver an amazing product. Include a handwritten note on custom stationery or add a place on the box design for the packager to sign their name (ie: \u201cThis was packed for you by _____\u201d) for a quick and easy personal touch. E-commerce companies especially have fewer opportunities to leave an impression, so it\u2019s important to take full advantage of every touch-point with your customer.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Tell a story<\/strong><\/span><\/p>\n

Consider packaging an opportunity to tell your brand\u2019s story. Include a postcard with an interesting origin story, establish a tone of voice that shows your personality, and pay special attention to the order in which your customer will be unwrapping each item. For example, you don\u2019t want a receipt or a return slip to be the first thing they see when they open the box. You can also consider sharing your social handles and even a hashtag to encourage the recipient to join the conversation online and hopefully share their impression of your brand. This is how you begin to sell more than a product, but an entire experience.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Surprise & delight<\/strong><\/span><\/p>\n

A surefire way to elevate an unboxing experience from good to amazing is to include a giveaway or freebie. There\u2019s nothing like getting more than you were expecting to make an order memorable. But don\u2019t just add a bunch of stickers because you can\u2014consider an add-in that really suits your brand. For example, if you sell beauty products, throw in a signature chapstick with each order. Or if you\u2019re an earthy lifestyle brand, try a bundle of lavender or sage to add a pleasing scent to the unboxing experience. Be thoughtful in your approach, and when all else fails, a little discount on a future order never hurts.<\/p>\n

In the end, coming up with an amazing unboxing experience isn\u2019t too tough\u2014just put yourself in the position of the customer, and think about what you\u2019d love to get in the mail.<\/p>\n

Ready to upgrade your unboxing experience? Step 1:<\/span> Create your own custom-printed boxes<\/a><\/span>. Upload a custom design, get an instant quote, and enjoy tiny minimum orders\u2014all from the comfort of your desk.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Of all the ways an e-commerce entrepreneur can showcase their brand and excite their customers, a brilliant unboxing experience often floats under the radar. It can be tempting to stick to the same white bag or plain brown box, and hope that the product inside will be enough to wow your customers. But as any […]<\/p>\n","protected":false},"author":5,"featured_media":77,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[6],"class_list":["post-53","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-custom-packaging-tips","tag-marketing","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":0,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media\/77"}],"wp:attachment":[{"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qapacklane-blog.packlane.com\/blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}